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MERMAID LIFE
WE ARE A PLAYFUL FLORIDA BORN SWIM AND LIFESTYLE BRAND WHOSE LOVE OF WATER, BREEZE IN YOUR HAIR AND SALTY KISSES AT SUNSET DRIVES US DAILY TO CREATE SUITS THAT MATCH THAT SUNKISSED FEELING. WE ARE INFLUENCED BY THE WORLDTHROUGHOUT AND EMPOWERED BY THE WOMAN WITHIN.

 

WHO IS OUR MERMAID?
FROM THE BEACH TO THE LAKE TO THE STREETS, THE SALTY MERMAID BABE IS A FUN LOVING REBEL. SHE REWRITES THE RULES BY ROCKING HER SWIMSUIT AS A CROP OR PAIRED WITH LEGGINGS AND A LEATHER JACKET. SHE'S A BOSS BABE BY DAY AND THE SPIRIT ANIMAL YOU THRIVE OFF AT NIGHT. YOU CAN CATCH HER RELAXING BY A FIREPIT WITH FAMILY AND FRIENDS OR JET SETTING TO VEGAS . SHE'S THE REAL GIRL WHO ISN'T AFRAID TO COLOR OUTSIDE THE LINES AND IS UNDENIABLY PLAYFUL BUT ALSO MYSTERIOUS.  A TOTAL BADASS.

CONTENT CREATOR

PRIMARY RESPONSIBILITIES:

  • Develop and execute content calendar across all social channels: Instagram, Tik Tok, YouTube &  Facebook; telling seasonally impactful stories across all channels.
  • Act as creative lead for daily content across social channels including: sourcing, producing, managing photoshoots and content ideation.
  • Ability to creatively source props, models or other items needed for making strong, compelling and original content.
  • Establish a data-driven approach to inform and build overall social strategy to increase awareness, engagement, and revenue goals. 
  • Support growth objectives by maintaining a high level of community engagement across all social platforms that results in increased brand advocacy and awareness. 
  • Measure, analyze and report out on the performance of social assets across channels and translate findings into actionable recommendations. 
  • Collaborate with Social Media Manager to create timelines for deliverables against all campaigns.
  • Manage all social assets and UGC content maintaining naming convention standards and organization.
  • Supervise community engagement to drive positive brand conversations. Ensure questions, comments and related opportunities are handled with a well-executed, high-touch experience.
  • Monitoring social media platforms for UGC, product feedback, relevant trends, etc.

PREFERRED QUALIFICATIONS:

  • 2-3 years experience managing social marketing content and strategy. 
  • Possess a deep knowledge of social media trends and the culture surrounding both established and emerging platforms.
  • Avid user of social networking sites, with solid understanding of the current feature set of each platform with an eye to new product features.
  • Strong understanding of TikTok & Short-Form Content from how to conceptualize, understand, and manipulate trends in the space to accommodate to the page aesthetic.
  • Ability to deliver engaging creative content curated towards the Salty target audience: imagery, copy, and video.
  • Possess videography and editing skills for socially native content.
  • Must be passionate about fashion and swimwear.
  • Highly driven and energetic, proactive, and takes initiative.
  • Flexible, adaptable and ready to take on new projects outside of day-to-day scope.
  • A team player who thrives in a fast paced environment.

 WHAT WE OFFER:

  • Competitive salary with benefits including fully paid health insurance
  • A fun, dynamic, and creative work environment
  • Flexible working hours

Please provide a resume as well as a portfolio/examples of previous work to CustomerService@saltymermaid.com. Emails should include "Content Creator" in the subject line.

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