Beyond The Tide: How Salty Mermaid Is Redefining Swimwear With Purpose, Passion & Planet Love

The ocean isn’t quiet…and neither are we.

Salty Mermaid was born for the ones who chase the sun, live by the moon, and refuse to blend in with the tide. But behind the shimmer and the salt, there’s a deeper current: one that’s rewriting what it means to wear your values and your swimsuit, boldly.

Reborn From The Deep

Every Salty Mermaid suit begins its journey long before it ever hits the beach. Made with recycled, ocean-bound materials, our fabrics give yesterday’s waste a second chance at life. Most of our 2025 styles are crafted with up to 85% recycled polyester yarn, proof that sustainability can look amazing in a bikini. Each fabric carries the OEKO-TEX® Standard 100 stamp - a promise that what touches your skin won’t harm it or the planet that raised us.

Fashion, Rewritten By Women

We don’t just make swimwear; we make waves for women. Our small batch production partners share our ethics - fair wages, kind conditions, and purpose stitched into every seam. Behind the scenes? A 75% female-led team, because when women design for women…magic happens.

One Bikini = One Tree = One Promise

For every suit you snag, a new tree takes root. Through our one tree per bikini initiative with Switch2Zero, we’ve planted 1,017 trees - that’s over 1,000 tons of oxygen created and 203 tons of CO₂ captured! It’s fashion that breathes life back into the planet - literally.

Waste Isn’t Our Thing

Even our scraps get a second story. Every order ships in a zipper tote made from leftover swimwear fabric because sustainability should still sparkle. We use every last inch of material, turning excess into something extra.

Giving Back Is In Our DNA

Each year, we team up with causes that remind us exactly why we do what we do, from The Toucan Ranch and The Rhino Rescue to Oceana.org, where we’ve “adopted” animals and helped protect the seas that inspire us. Most recently, we donated 100% of our pink swimwear sales to breast cancer care and research - a tribute to strength, survival, and sisterhood.

Slow. Soulful. Salty.

We believe in slow fashion that swims against the current - pieces meant to last more than a season and made for women who live with intention. Every thread, every tree, and every choice is made with the planet in mind.

Because Salty Mermaid isn’t just a brand. It’s a love letter to the ocean, written in recycled fibers and fierce femininity.

Wear it. Live it. Leave a ripple! 💙