Kristin Norris is the Chief Operating Officer, where she brings structure to the sparkle and strategy to the swim. With a background in operations, finance, and systems integration, she’s known for turning big ideas into seamless, scalable processes that keep the brand moving forward. From overseeing day-to-day operations to aligning marketing, eCommerce, and backend systems, Kristin ensures every detail flows as effortlessly as the ocean that inspires the brand. Based in St. Petersburg, Florida, she leads with precision, passion, and a deep love for building something extraordinary.

What do you love about working at Salty?
“I love working at Salty Mermaid because it’s where creativity meets execution—where bold ideas come to life and no two days feel the same. Being part of a brand that empowers women while building something beautiful is incredibly rewarding."

Fun fact about Kristin
If she’s not working, she’s probably on a boat somewhere—with sun on her skin, the music up, and fully in her element.

George brings a unique mix of corporate and creative expertise to Salty Mermaid. With an MBA from the University of Tampa and a background as a Brand Marketing Manager in banking, he also founded and acted as Creative Director for Hollywood Hamilton Clothing, a streetwear-inspired label. After selling the brand in 2025, George joined Salty Mermaid as Chief of Marketing and Digital Strategy. A sneakerhead and street art enthusiast originally from Philadelphia now based in Tampa, he channels his passion for culture, creativity, and storytelling into shaping Salty Mermaid’s digital presence — bridging the worlds of fashion, lifestyle, and swimwear.

What do you love about working at Salty?
“I love that our team is full of creatives. Sharing ideas and building the brand has been fulfilling. I also enjoy bringing the male perspective and growing the men’s side of our brand.”

Fun fact about George
His artwork has been featured on the London Eye.

As the “official” Face of Salty Mermaid, Daisy personally oversees all fabric testing, from softness to stretch to “is this nap-worthy?” If it doesn’t pass the Daisy test, it doesn’t make the cut. Period.

Favorite Things:
Golden hour walks, being told she’s beautiful (constantly), and modeling anything you put on her like she’s on payroll.

Favorite Song:
“Island in the "Sun"—Weezer
(because obviously she thinks every day is a beach day)

Favorite Weekend Activity:
Cruising shotgun in the car with the windows down, followed by a “quick” beach stop that turns into a full photoshoot and a nap on her towel.

Favorite Salty Mermaid Swimsuit:
She loves anything with hardware, mostly because she can chew it.

Jessi is the multitasking mermaid behind the magic at Salty Mermaid—keeping all the currents flowing from email marketing and inventory to design and customer care. With a Bachelor’s in Apparel Design, multiple graphic design certifications, and a not-so-secret love of shopping, she blends creativity, strategy, and style into everything she touches. Got a question? She’s already on it (and probably has three solutions ready). When she’s not making waves for Salty Mermaid, Jessi’s usually outside running, biking, or hiking. working hard to give her doggos the life they deserve.

What do you love about working at Salty?
“I love the creative freedom to dream things up and the ability to work from home with my pups by my side.”

Fun fact about Jessie:
Jessi is a certified personal trainer, an avid runner, and yes—she is required to tell you she’s completed a 50K ultramarathon… with more on the horizon.

Alexis is Salty Mermaid’s chief of procurement, bringing deep experience across apparel production, global sourcing, imports, exports, and the full manufacturing process. Since joining Salty Mermaid in 2020, she has played a key role in helping bring each collection from early concept to finished product, balancing creative vision with the details required to make beautiful swimwear at scale.

Before joining Salty, Alexis worked with large multinational apparel brands, where she developed a strong understanding of vendor relationships, production timelines, material sourcing, quality standards, and the behind-the-scenes logistics that keep fashion moving. At Salty Mermaid, she helps manage pre-season design concepts, coordinates production, and ensures every piece reflects the quality, fit, and elevated feel the brand is known for.

What do you love about working at Salty?
"I love working at Salty Mermaid because I get to be part of the process from idea to final product. There’s something really special about helping turn a design concept into a collection that women feel confident, beautiful, and powerful wearing.”

Fun fact about Alexis
Alexis can spot a fabric, finish, or production detail from a mile away, but outside of work she’s usually the first one planning the girls’ night, building the perfect charcuterie board, or rearranging a room because she “just had a vision.”

Henna is Salty Mermaid’s Social Media Manager, driven by a passion for interpreting, exploring, and engaging with the ever-evolving world of social media. A born and raised New Yorker, she holds a background in arts and culture journalism with a focus on fashion along with several years of experience producing both visual and written news reportage. When she’s not scrolling through social platforms or brainstorming creative strategies, you can find her soaking in the wonders of an art exhibition, creating priceless memories while traveling with family and friends, or shopping for one-of-a-kind accessories. Since childhood, she has honed a natural eye for styling with a love for experimenting with prints, color palettes, and pieces that feel both expressive and effortless.

What do you love about working at Salty?
“I love working at Salty Mermaid because empowering women to feel confident and fearless in what they wear is deeply meaningful. I cherish our strong foundation in purposeful initiatives, from supporting meaningful causes to maintaining a commitment to eco-friendly practices.”

Fun fact about henna
As a certified foodie, Henna rarely visits the same restaurant twice!. She makes it a point to try one or two new eateries every week.

Bronco is Salty Mermaid’s resident mini legend. Small in size, massive in presence. He’s equal parts laid-back king and silent judge, spending most of his days perfecting the art of doing absolutely nothing… but doing it better than anyone else. Don’t let the fluff fool you — Bronco runs a tight operation when it comes to relaxation standards. If the vibe is off, he knows.

Favorite Things:
Fresh grass, slow mornings, being brushed like royalty, and quietly stealing the spotlight without moving an inch.

Favorite Song:
“Take It Easy” – Eagles
(because rushing is for amateurs)

Favorite Weekend Acitvity:
Lounging in the sun, followed by a light snack and a long, dramatic stare into the distance.

Favorite Salty Mermaid Swimsuit:
Anything neutral and effortless — but if he had to choose, he’s into soft earth tones and western prints.

Jessie is a true beach girl at heart—you can usually find her by the ocean, soaking up the sun and salty air or getting lost in her latest creative project. From painting and sewing to designing and upcycling, she’s always dreaming up something new. She earned her degree in Retail and Consumer Sciences from the University of Arizona, where she deepened her understanding of consumer behavior and discovered a passion for creating meaningful, authentic connections through brand storytelling. As the social media community manager, she loves to help to foster meaningful connections with followers, all while continuing to grow and nurture the vibrant Salty Mermaid community. She also helps style and curate West Coast photoshoots, bringing the brand’s vision to life in a fun and creative way

What do you love about working at Salty?
“I love working at Salty Mermaid because I get to connect with the amazing Merbabes, collaborate with a mermazing team, and bring creativity into everything I do.”

Fun fact about Jessie
Jessie has a leopard gecko named Tinkerbell."