Salty Mermaid celebrates life’s boldest moments — friendship, laughter, and the magic of feeling truly confident in your skin. Founded by beach-enthusiast Sarah Jon, our woman-owned brand is built on the belief that swimwear should empower, uplift, and inspire. Every piece is designed with love and named after the real women in Sarah Jon’s life — a tribute to the friendships and fearless energy that fuel us. We thrive on suits that make us feel Powerful and Playful.
We’re proud to be a luxury brand with real-world prices. By staying direct-to-consumer, we skip the unnecessary markups of brick-and-mortar retail and focus on delivering exceptional quality at fair, honest prices. Every design, detail, and stitch reflects our commitment to style, craftsmanship, and confidence — without compromise.
We also pioneered the “His & Hers” Matching Swim movement, blending playful coordination with timeless design. Because matching your energy (and your swimwear) is just more fun.
Our Sustainability Promise
At Salty Mermaid, we believe fashion should feel good — for you and for the planet. Sustainability isn’t a trend here; it’s our core value and our everyday practice.
Our swimwear is made from recycled fabrics, reducing waste and reusing ocean-bound materials.
Every fabric we use is OEKO-TEX® Standard 100 certified, ensuring no harmful substances touch your skin or the planet.
We produce in small batches with factories that share our values, supporting fair labor practices and maintaining a 75% female-led task force.
Our production process is designed for minimal environmental impact, working closely with local suppliers to reduce our footprint.
Every business decision we make is evaluated through an environmental lens, from materials to packaging.
Through our 1 Tree Per Bikini initiative, we plant a tree for every purchase — helping restore forests and fight climate change.
We proudly embody the spirit of slow fashion — creating pieces meant to last, not landfills.
We’re not just designing swimwear; we’re designing a sustainable future — one suit, one smile, and one wave at a time.
Our Philosophy
Salty Mermaid stands for confidence, connection, and consciousness.
We craft timeless, feel-good swimwear for women who love deeply, live freely, and care fiercely — about themselves, their people, and their planet.
Every stitch tells a story: of friendship, empowerment, and adventure.
We’re not just a swim brand — we’re a movement of women (and a few fearless men) who believe sustainability and style can ride the same wave. 🌊
MEET THE SQUAD!
SARAH JON, THE CEO
Sarah Jon, the CEO you can catch riding around in a monster truck, a 4 wheeler or a sports car or lounging with her dogs, horses and mini donkeys. You can usually find Sarah in a swimsuit whether it’s at the beach, by a bonfire or relaxing at brunch. She made sure to bring this element to certain suits so girls like herself never had to feel the limitations of wearing their favorite suit only at the beach. She has made sure to bring her spunk and sass to each suit you see, she wants every girl to feel like they are living in the moment, to take a minute to breathe and to soak up that natural high called life. Salty Mermaid was started with a passion amongst friends that turned into a desire to be a part of anyone's life that wanted the same kind of love, loyalty, trust and memories in a swimsuit that they would have in a best friend.
JESSI
Jessi is the multitasking mermaid behind the magic — from email marketing and inventory to design and customer service. With a Bachelor's Degree in Apparel Design, multiple certifications in Graphic Design, and a serious passion for shopping, she brings creativity and style to everything she does. If you’ve got questions, she’s got answers (and action). When she’s not working her Salty magic, you’ll find her outdoors running, biking, or hiking. She works hard to give her doggos the life they deserve!
KRISTIN
Kristin is our behind-the-scenes beach commander. A Penn State grad and former top-ranked athlete, she brings equal parts discipline, drive, and heart to everything she tackles. Based in sunny St. Pete, you’ll catch her soaking up the sand and waves with her son and two salty pups, Pepperjack and Shelby. When she’s not running ops or planning her next horizon, she’s boating, beaching, jet-setting, or rallying for autism awareness with fierce passion.
HENNA
Henna is Salty Mermaid’s Social Media Manager who possesses a true passion to interpret, explore, and interact with the dynamic virtual world that social media platforms provide. She has an educational background in arts and culture journalism with a concentration in fashion along with a few years of experience in producing visual and written news reportage. When she’s not scrolling through social media apps and brainstorming creative content for the web, you can find her dining out in New York City’s eclectic restaurant scene. She is also fond of soaking in the wonders of a new art exhibition, making priceless memories with her family and friends, and shopping for accessories that strike the eye!
JESSIE
Jessie is a true beach girl at heart. You can find her at the beach, soaking in the sun and the salty air, or diving deep into her latest creative project. Whether it’s painting, sewing, designing or upcycling, she’s always working on something creative. As the Social Media Community Manager, she loves to help to foster meaningful connections with followers, all while continuing to grow and nurture the vibrant Salty Mermaid community.
ANDREA
Andrea has more than a decade of experience as a designer and project manager. She was educated in fashion academies around the world in Oxford, London, Milan, and Barcelona. She is an expert and visionary of the full process for creating swimwear from design conception to product development to fitting to manufacturing and production. Her passion lies in design and product development, taking a complex and nuanced vision and making it a reality. She has been with Salty Mermaid since 2017 and enjoys creating bikinis and making all mermaids' ideas come to life.
ALEXIS
Alexis joined the Salty Mermaid team in 2020 after serving as the Creative Director for Chubbies Shorts and before that, slaving away in corporate retail back in California. She now resides in Charlotte, North Carolina where she spends her time wrangling kids, redecorating her house and hosting wine nights with girlfriends where she perfects her charcuterie board building skills. Alexis gets to focus her time with Salty on creating our pre-season design concepts and managing the production process.
GEORGE
George brings a unique mix of corporate and creative expertise to Salty Mermaid. With an MBA from the University of Tampa and a background as a Brand Marketing Manager in banking, he also founded and directed Hollywood Hamilton Clothing, a streetwear-inspired label. After selling the brand in 2025, George joined Salty Mermaid as Chief of Marketing and Digital Strategy. A sneakerhead and street art enthusiast originally from Philadelphia now based in Tampa, he channels his passion for culture, creativity, and storytelling into shaping Salty Mermaid’s digital presence—bridging the worlds of fashion, lifestyle, and swimwear.
OUR GOAL
The Entire Team at Salty Mermaid works diligently on every component of the bathing suit you will be wearing from the strong elastic to hold up your seashells to the care label (You have to read the care label). They searched high and low to find the most soft yet strong luxe fabrics… They have mastered the perfect cut for every body shape and have selected a handful of sought after designers and seamstresses to create the perfect suit. From the day Salty Mermaid went live to the world our goal was always the same: create a swim line that empowers the beauty of the woman within and the world throughout. Enjoy your swimsuit and remember, a lot of love and laughter went into it. Wear it proudly and know we are one of your biggest supporters!
