Salty Mermaid encapsulates the essence of celebrating life with cherished ones, embodying friendship, laughter, and unforgettable moments. Founded by beach-enthusiast Sarah Jon, our woman-owned brand symbolizes adventure, self-confidence, and enduring bonds. Each bikini, named after Sarah Jon's friends, signifies the profound connections that inspire us.
Embracing the female form, our brand thrives on coastal living. Striking a balance between minimalist elegance, comfort, and allure, our pieces transition seamlessly from volleyball games to cabana soirées.
We empower women to express their individuality through our diverse collections. With a focus on practicality, perfect fits, and enduring style, our swimwear is designed for any waterside occasion, reflecting honesty and loyalty in our ethos of growth and evolution.
Crafted with integrity, our garments boast longevity and quality. By using premium fabrics and embracing timelessness over trends, we ensure lasting appeal. As a direct-to-consumer brand, we offer exceptional quality at fair prices, embodying the mantra 'Strikes a perfect balance' — playful, empowering, and for the powerful babe in you.
MEET THE SQUAD!
SARAH JON, THE CEO
Sarah Jon, the CEO you can catch riding around in a monster truck, a 4 wheeler or a sports car or lounging with her dogs, horses and mini donkeys. You can usually find Sarah in a swimsuit whether it’s at the beach, by a bonfire or relaxing at brunch. She made sure to bring this element to certain suits so girls like herself never had to feel the limitations of wearing their favorite suit only at the beach. She has made sure to bring her spunk and sass to each suit you see, she wants every girl to feel like they are living in the moment, to take a minute to breathe and to soak up that natural high called life. Salty Mermaid was started with a passion amongst friends that turned into a desire to be a part of anyone's life that wanted the same kind of love, loyalty, trust and memories in a swimsuit that they would have in a best friend.
JESSI
Jessi is the Email Marketing Artist and the Ambassadors' Team Mom. If you've got questions, she's got answers and actions. When she's not designing or doodling, you can find Jessi outside running, biking, hiking, you name it! She works hard at Salty Mermaid to give her doggos the life they deserve!
SONY
Sony is the Social Media Manager at Salty Mermaid! She embodies Salty's love of friendship, bikinis, and having fun in the sun. The definition of an ambivert; you can find her alone, reading on the quietest beach, or dancing the night away in the most vibrant of crowds! She is a free-spirited world traveler who treasures quality time with family and friends. You can always count on Sony to brighten a room with her positive energy and smile (usually from ear to ear).
ANDREA
Andrea has more than a decade of experience as a designer and project manager. She was educated in fashion academies around the world in Oxford, London, Milan, and Barcelona. She is an expert and visionary of the full process for creating swimwear from design conception to product development to fitting to manufacturing and production. Her passion lies in design and product development, taking a complex and nuanced vision and making it a reality. She has been with Salty Mermaid since 2017 and enjoys creating bikinis and making all mermaids' ideas come to life.
KARA
Kara is a wanderlust at heart with a captivating gypsy soul, she has traveled to over 20 countries to not only feed her hunger and passion for amazing sights and once in a lifetime adventures but to bring back pieces of each country to personally include in each collection. Whether it’s the tiles of Copacabana in Brazil she walked on, the inspiration of seeing the pyramids in Egypt that was on her bucket list or nestling with the monkeys in her hammock in Argentina. So many swimsuits were inspired by Kara’s small touch of wanderlust love to make each girl feel like she has traveled and seen the world through Kara’s eyes and to feel the same empowerment that she can do anything and go anywhere.
OUR GOAL
The Entire Team at Salty Mermaid works diligently on every component of the bathing suit you will be wearing from the strong elastic to hold up your seashells to the care label (You have to read the care label). They searched high and low to find the most soft yet strong luxe fabrics… They have mastered the perfect cut for every body shape and have selected a handful of sought after designers and seamstresses to create the perfect suit. From the day Salty Mermaid went live to the world our goal was always the same: create a swim line that empowers the beauty of the woman within and the world throughout. Enjoy your swimsuit and remember, a lot of love and laughter went into it. Wear it proudly and know we are one of your biggest supporters!
