New Arrivals | Latest Swimwear, Apparel & Accessories
view all
44 products
⚡ New Arrival
Model wearing the Salty Mermaid Shadow of the Sea cropped tee in bone with a black Mermaid Mafia chest graphic and matching sweatpants.
Back view of the Salty Mermaid Shadow of the Sea bone cropped tee, showing the large Mermaid Mafia graphic above matching sweatpants.
‘Shadow of the Sea’ Graphic Cropped Tee | Bone
⚡ New Arrival
Front detail of Salty Mermaid Shadow of the Sea sweatpants in bone, showing the drawstring waist, side pockets, and circular mermaid hip graphic.
Angled view of a model wearing Salty Mermaid Shadow of the Sea bone wide-leg sweatpants, showing black lettering 'shadow of the sea' down one leg.
Shadow of the Sea Sweatpants | Bone
⚡ New Arrival
Model wearing the Salty Mermaid Chained to the Sea Graphic Tee in Faded Powder, showing its relaxed fit and cream seashell necklace print.
Back view of the Chained to the Sea Graphic Tee in Faded Powder, featuring a reclining mermaid around bold SALTY MERMAID lettering.
‘Chained to the Sea’ Graphic Tee | Faded Powder
⚡ New Arrival
model wearing loose, relaxed-fit 'all love' salty mermaid sweatpants in a faded grey color. The sweatpants feature an elastic waistband with a matching drawstring, side pockets, and a small white embroidered graphic on the upper left thigh.
model posing in the full matching 'all love' faded grey hoodie and sweatpants set with 'MERMAID' text and graphic prints, shown from the back against a plain white wall facing away
‘All Love’ Lounge Sweatpants | Faded Grey
⚡ New Arrival
Model wearing the Salty Mermaid All Love oversized hoodie in faded grey, showing the chest graphic and kangaroo pocket.
Salty Mermaid All Love faded grey hoodie with Mermaid Mafia lettering and skeletal hands forming a heart around a mermaid.
'All Love’ Oversized Hoodie | Faded Grey
⚡ New Arrival
Full-length view of a model wearing Salty Mermaid’s Mermaid in the Shade charcoal hoodie and sweatpants with a brown coat and tan platform boots.
Model wearing Salty Mermaid’s Mermaid in the Shade charcoal zip-up hoodie and matching sweatpants under a brown coat in front of bookshelves.
'Mermaid In The Shade' Sweatpants | Faded Black
⚡ New Arrival
Model wearing the Salty Mermaid Mermaid in the Shade washed charcoal zip-up hoodie, showing the small mermaid chest graphic and hands in the front pockets.
Model shown from the back wearing a black mermaid in the shade salty mermaid hoodie with a large white graphic on the back that reads 'salty mermaid' with a mermaid tail that turns into a palm tree, paired with light-wash denim shorts against a plain white background.
‘Mermaid in the Shade’ Oversized Zip-Up Hoodie | Faded Black
⚡ New Arrival
Salty Mermaid Dark Woodland camo snapback hat at a front angle, with a cream embroidered front panel and leafy camo brim and sides on white.
Front view of the Salty Mermaid Dark Woodland camo snapback hat with raised SALTY MERMAID SWIMWEAR embroidery on a cream panel and a camo brim.
Dark Woodland Camo Snapback Hat
⚡ New Arrival
Front of Salty Mermaid snapback hat in brown, olive, tan and cream tree-branch camo with raised white SALTY embroidery.
Salty Mermaid camo hat with brown, olive, tan and cream woodland branches, showing the side panels and curved brim.
Fall Woodland Camo Snapback Hat
⚡ New Arrival
Angled view of Salty Mermaid black waterproof golf hat with white mermaid logo, nautical rope trim, and perforated sides.
Side view of Salty Mermaid black golf hat showing teardrop perforations, white brand lettering, and nautical rope above the brim.
Signature Performance Rope Hat | Black
⚡ New Arrival
Front view of Salty Mermaid two-tone performance hat with a cream crown, raised white rubber lettering and forest green brim.
Angled view of Salty Mermaid cream and forest green waterproof hat with raised white lettering and a circular mermaid side patch.
Classic Two-Tone Performance Hat | Cream/ Green
⚡ New Arrival
Front flat lay of Salty Mermaid’s washed blue-grey crewneck sweatshirt with a small pink and white mermaid chest graphic.
Back flat lay of Salty Mermaid’s washed blue-grey sweatshirt with a pink sun, white ocean waves, and Wave Chasers Society lettering.
Wave Chasers Society | Sweatshirt
⚡ New Arrival
Sahira Azaria gold hoop necklace on a white background
A woman with dark hair pulled back wears a thick, polished gold collar necklace with a matching gold ring at the base of the neck, paired with a black ribbed top against a neutral gray background.
Azaria Open Cuff Necklace | Sahira Jewelry
⚡ New Arrival
⏳ Running Low
A close-up of a person's hand and wrist wearing two beaded bracelets on a clean white background. One bracelet is light blue with white beads, and the other is white with gold lettering spelling 'JENNY' and small gold beads.
Two beaded stretch bracelets on a white background. One bracelet features light blue and white beads with gold letter beads spelling 'SALTY'. A second bracelet spells mermaid
Beaded Friendship Bracelet Set - 'Opaline Tide'
⚡ New Arrival
⏳ Running Low
A close-up of a person's hand and wrist wearing two colorful beaded bracelets on a plain white background. One bracelet features pastel rainbow-colored beads, while the other has white letter beads spelling 'SALTY MERMAID'.
Two beaded bracelets on a white background. One bracelet features pastel blue, pink, yellow, green, and purple beads with white letter tiles spelling 'SALTY' and "mermaid"
Beaded Friendship Bracelet Set - 'Sugar Swirl'
⚡ New Arrival
⏳ Running Low
A close-up of a person's hand and wrist wearing two beaded bracelets on a plain white background. One bracelet features white letter beads spelling 'Salty', and the other has pastel pink, purple, and green beads.
Two beaded stretch bracelets on a white background. One bracelet is white with gold lettering spelling 'SALTY', and the other is white with gold lettering spelling 'MERMAID'.
Beaded Friendship Bracelet Set - 'Lavender Kiss'
⚡ New Arrival
Danette wears Salty Mermaid’s lavender floral tennis dress with a corset-inspired underwire bodice and built-in shorts in the Lavender Kiss print.
Side view of Danette wearing Salty Mermaid’s Lavender Kiss floral tennis dress with a supportive underwire bodice, fitted waist and flared skirt.
Tennis Dress - Danette | Lavender Kiss
⚡ New Arrival
Sale
A woman in a red one-piece swimsuit relaxes on a yellow and green pineapple-shaped inflatable pool float in a swimming pool.
A man wearing green-tinted sunglasses relaxes on pineapple inflatable pool float in a swimming pool with lush tropical foliage in the background.
Large Pineapple Float | Big Joe
⚡ New Arrival
Sale
Woman relaxing on a red and green Big Joe watermelon slice pool float in the water
Big Joe watermelon slice pool float with red center, green rind and seed print
Fruit Slice Floats | Big Joe
⚡ New Arrival
Sale
Woman relaxing on a Peach Glow Big Joe pool float lounge chair with supportive backrest
An orange and peach lounge chair bean bag with a textured pattern, shown on a white background with a 'PEACH GLOW' label in the bottom left corner.
+10
Captain's Float Lounge Chair | Big Joe
⚡ New Arrival
Close-up front view of the Salty Mermaid Evergreen Banded 2.0 Bottom, featuring emerald green fabric, a high-leg V fit, and shimmer logo waistband.
Back view of the Salty Mermaid Evergreen Banded 2.0 Bottom, featuring cheeky coverage and signature shimmer logo banding.
Semi-Cheeky Bikini Bottom - Banded 2.0 | Evergreen
⚡ New Arrival
Model wearing the green Salty Mermaid Banded triangle bikini top with gold logo banding beside a resort pool.
Rear view of a model wearing the green Salty Mermaid Banded bikini with gold logo banding poolside.
Banded Triangle Bikini Top - 2.0 | Evergreen / Rose Gold
⚡ New Arrival
Side and back view of model wearing the Salty Mermaid Evergreen Banded V-Kini Bottom with matching bikini top, featuring rose gold logo banding on the beach.
Front close-up of the Salty Mermaid Evergreen Banded V-Kini Bottom, featuring a deep V-front silhouette and rose gold logo waistband.
Semi-Cheeky Bikini Bottom - Banded V-Kini | Evergreen / Rose Gold
⚡ New Arrival
Model lounging poolside in the Salty Mermaid Evergreen Banded bikini, featuring an emerald green underwire top, matching bottoms, and shimmer logo banding.
Back view of model wearing the Salty Mermaid Evergreen Banded bikini with shimmer branded straps and matching logo banded bottoms beside a resort pool.
Banded Underwire Bikini Top | Evergreen / Rose Gold
⚡ New Arrival
Model standing on the beach in the Salty Mermaid Evergreen Banded Obsession One Piece, featuring sculpted cups and rose gold logo banding.
Side and back view of model wearing the Salty Mermaid Evergreen Banded Obsession One Piece with a removable halter strap and high-leg fit.
Banded Underwire One-Piece - Obsession | Evergreen / Rose Gold
⚡ New Arrival
Model wearing the Salty Mermaid Stacey Front Knot Monokini in red by the pool, featuring a front knot, cutout silhouette, high-leg fit, and resort-ready styling.
Back view of model seated in the Salty Mermaid Stacey Front Knot Monokini in red, featuring a low-back design, cheeky coverage, and shimmer logo side banding.
Front Knot Monokini Banded One-Piece - Stacey | Cherry Bomb / Rose Gold
⚡ New Arrival
Back view of model wearing the Salty Mermaid Red Banded Underwire Bikini Top and matching V-Kini Bottom, featuring shimmer logo banding on the straps and hips.
Front close-up of the Salty Mermaid Red Banded V-Kini Bottom, featuring a high-leg fit and shimmer logo waistband.
Semi-Cheeky Bikini Bottom - Banded V-Kini | Cherry Bomb / Rose Gold
⚡ New Arrival
Model wearing the Salty Mermaid Red Banded Underwire Bikini Top, featuring supportive cups, shimmer logo straps, and matching banded bikini bottoms by the pool.
Back view of model in the Salty Mermaid Red Banded Underwire Bikini Top, showcasing shimmer branded shoulder straps, gold hardware, and a secure back clasp.
Banded Underwire Bikini Top | Cherry Bomb / Rose Gold
⚡ New Arrival
Model wearing the Salty Mermaid Cherry Bomb Banded Obsession One Piece, featuring sculpted cups, rose gold logo banding, and a high-leg fit.
Back view of model in the Salty Mermaid Red Banded Obsession One Piece, featuring a low-back silhouette, cheeky coverage, and signature shimmer logo banding.
Banded Underwire One-Piece - Obsession | Cherry Bomb / Rose Gold
⚡ New Arrival
Back close-up of the Salty Mermaid My Private Jet Black Banded V-Kini Bottom, featuring cheeky coverage and rose gold logo banding.
Front close-up of the Salty Mermaid My Private Jet Black Banded V-Kini Bottom, featuring a deep V-front fit and rose gold logo banding.
Semi-Cheeky Bikini Bottom - Banded V-Kini | My Private Jet Black / Rose Gold

Discover the newest Salty Mermaid arrivals, featuring the latest swimwear, resort apparel, cover-ups, accessories, and beach-ready styles designed for sun-soaked days year-round. From fresh bikinis and one-piece swimsuits to matching sets, statement prints, solid color staples, and limited seasonal drops, this collection highlights what’s new right now.

Our New Arrivals are where you’ll find the latest Salty Mermaid swimwear releases, including new bikini tops, swim bottoms, one-pieces, matching couples styles, and resort-ready silhouettes made to mix, match, and stand out. Whether you’re shopping for a bold vacation print, a classic solid swimsuit, a supportive bikini top, or a flattering bottom to complete your look, this collection is designed to keep your swim wardrobe feeling fresh, elevated, and ready for your next getaway.

Beyond swim, explore new apparel and cover-up styles made for beach clubs, cruises, resort stays, poolside lounging, and everyday coastal moments. From breezy cover-up dresses and flowy pants to matching button-downs, relaxed layers, graphic tees, and seasonal apparel drops, our newest pieces are designed to take you from swim to styling with ease.

Finish the look with the latest Salty Mermaid accessories, including beach-ready extras, hats, bags, and finishing touches made to complete your vacation wardrobe. Updated regularly with new prints, limited releases, fresh silhouettes, and trending styles, our New Arrivals collection is the place to shop the latest Salty Mermaid drops before they’re gone.
Recently viewed