On May 29, 2025, Salty Mermaid Swimwear stepped onto the global stage at PARAISO Miami Swim Week with a debut that turned heads and sparked conversation. This wasn’t just a fashion show; it was a confident stride into the spotlight. With dramatic swimwear collections, a clear mission of female empowerment, and a deep-rooted commitment to sustainability, Salty Mermaid delivered a show that stood out even among the week’s most high-profile events.

Salty Mermaid is a bold, fashion-forward swimwear brand redefining beach style with confidence, inclusivity, and sustainability. Founded in 2018, the brand is known for its daring cuts, vibrant prints, and versatile designs that effortlessly transition from surf to street. Each piece is crafted from luxurious, eco-conscious fabrics—often recycled—and ethically produced in Colombia, ensuring both quality and environmental responsibility.

Salty Mermaid Swimwear lit up the runway at Paraiso Miami Swim Week with a powerful debut that brought bold energy, striking visuals, and undeniable presence.

On May 29, Salty Mermaid  Swimwear lit up the runway at PARAISO Miami Swim Week with a powerful debut that brought bold energy, striking visuals, and undeniable presence. Marking its first-ever show with PARAISO Miami, the brand made a strong statement with a runway experience that celebrated confidence, creativity, and unapologetic style.

Megan Thee Stallion stunned on the runway in a bikini, while revealing her new line. See the wildest trends from the swimwear catwalks.

From sun-kissed gold to velvety bronze tones, the runways at Paraiso Miami Swim Week 2025 were soaked in melanin and dripping with confidence. And this year’s list of shows made one thing crystal clear: beauty isn’t defined by size, shape, or a certain pigment.

Miami Swim Week 2025 closed with a masterclass in modern luxury, unveiling a new era of elevated swim and resortwear. This season, the sun-drenched runways offered a siren call to a more curated summer — with the revival of retro silhouettes, the rise of mermaid aesthetics, and a fresh approach to whimsical yet sophisticated fabrics and accessories. Ahead, discover the defining trends reshaping poolside elegance and destination dressing.

Get the inside scoop from the creator of Salty Mermaid Swimwear as she narrates the inspiration behind her bold new collection, influenced by the fierce energy of Mob Wives. Designed for women who own their power and style, this swimwear line is all about confidence, glamour, and making a statement at any beach or pool. This runway collection is available NOW. Filmed during Paraiso Miami Beach Swim Week, Video and Music by Adriana Kaegi for ADDY.media