Press

South Florida Digest showcases Salty Mermaid’s “Pink For A Purpose” campaign, where a signature shade of pink carries a meaning far beyond the wardrobe. Created to honor the memory of Jessi Holland, a beloved member of the Salty Mermaid family, the initiative brings our community together through a shared commitment to making a difference. Throughout October, 100% of sales from our pink swimwear and apparel benefit Moffitt Cancer Center, turning every purchase into an opportunity to give back and help advance the fight against cancer. 

Salty Mermaid’s “Pink For A Purpose” collection caught PEOPLE’s attention in its 2026 Breast Cancer Awareness Month roundup celebrating products that give back. Spotlighting brands turning everyday purchases into opportunities to make a difference, the feature highlights how fashion can support a cause beyond the closet. Throughout October, 100% of sales from our pink swimwear and apparel are donated to Moffitt Cancer Center, helping support a mission that means so much to our team. Discover how we’re turning our signature pink into a powerful purpose this Breast Cancer Awareness Month.

Salty Mermaid's debut at RISE by PARAISO took center stage in Fashion Week Online's Miami Swim Week 2026 coverage. The publication explores our See Now, Buy Now runway concept, which allowed guests to shop the designs immediately following the presentation. Featuring western-inspired statements and softer coastal looks, the collection brought distinct stories to the Surfcomber runway. Discover how the show connected new swimwear designs with an immediate shopping experience.

The Miami Guide featured Salty Mermaid’s “Pink for a Purpose” collection in its roundup of ways to shop, dine, and support the cause during Breast Cancer Awareness Month. Highlighted in the “Shop for the Cause” section, our collection helps support the Shula Fund, benefiting Moffitt Cancer Center and cancer research. We’re proud to be included alongside businesses and initiatives giving back this October.

7 Star Life featured Salty Mermaid in its roundup of luxury brands supporting Breast Cancer Awareness Month, highlighting the “Pink for a Purpose” collection. Throughout October, 100% of the collection’s net sales were pledged to the Shula Fund, benefiting Moffitt Cancer Center and cancer research. Featuring pink swimwear and colorful rainbow styles, the collection combines fashion with philanthropy. Discover how Salty Mermaid and other luxury brands are making an impact through meaningful initiatives.

Salty Mermaid was highlighted in Fashion Mannuscript's recap of PARAISO Miami Swim Week 2026, joining an international selection of emerging swimwear labels featured in the inaugural RISE runway experience. The publication examined the event's expanding influence across fashion, highlighting established designers, innovative presentations, and new creative talent. Explore the collections and runway moments that made the 22nd edition a defining celebration of swim and resortwear.

In its Summer 2026 swimwear trend report, Sports Illustrated Swimsuit included Salty Mermaid among the brands photographed on the Miami Swim Week runway. Featured in the publication's animal-print trend coverage, the brand appeared alongside a selection of contemporary swimwear designers. The article explores how runway fashion is influencing the season's most notable beachwear styles, from statement details to expressive prints. See which trends made the editorial shortlist.

Salty Mermaid was named in L'Etage Magazine's preview of PARAISO Miami Swim Week 2026 as one of the emerging swimwear brands joining the inaugural RISE runway experience. The article explores how PARAISO continues to expand its international influence, connecting rising designers with established fashion labels, buyers, and industry media. From innovative runway settings to a new generation of creative talent, explore what's shaping this year's swimwear showcase.