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LIMITED-TIME SALE ENDS SUNDAY

60% OFF SWIMWEAR SALE

ALL PEARL CABANA CLUB COLLECTION BIKINIS

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END OF SUMMER MARKDOWNS

EXTRA 10% SALE ON SALE

SAVINGS END SUNDAY

NEW ARRIVALS

Shop the latest Salty Mermaid arrivals, including swimwear, apparel, resortwear, and accessories.

MAKING WAVES & HEADLINE NEWS

“Sustainable swimwear label Salty Mermaid has already made its presence known at Miami Swim Week 2026”

— MAXIM
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courant
Miss USA
NEW YORK STYLE GUIDE
MIAMI LIVING
BYRDIE

“Sustainable swimwear label Salty Mermaid has already made its presence known at Miami Swim Week 2026”

– MAXIM
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A woman wearing black sunglasses and a black graphic t-shirt with 'MERMAID MAFIA' printed in white dripping letters, sitting in the open trunk of a vehicle outdoors. A woman wearing a black graphic t-shirt with 'MERMAID MAFIA' printed in white dripping text, sitting in the back of a vintage car.
A DARKER SIDE OF SALTY

SIRENS LOUNGEWEAR

LIMITED RESTOCK
a mermaid inspired statue at the bottom of the ocean with coral growing on and around it. a mermaid inspired statue at the bottom of the ocean with coral growing on and around it.
SUPPORT CORAL REEFS WITH EVERY PURCHASE

OCEAN CONSERVATION COLLECTION

SWIMWEAR, APPAREL & ACCESSORIES CHOSEN TO GIVE BACK
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A GOLDEN TAKE ON RESORT LUXURY

SEA OF SIRENS

Couple wearing matching Salty Mermaid Neon Drift nautical inspired swimwear while walking along the beach at sunset. Couple wearing matching Salty Mermaid Neon Drift nautical inspired swimwear while walking along the beach at sunset.
OUR BEST-SELLING PRINT

NEON DRIFT COLLECTION

RESTOCKED & SELLING FAST
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PEACE, LOVE & FAR OUT FLORALS

HOT TROPIC COLLECTION

Merbabes Wanted Merbabes Wanted
BECOME A BRAND AMBASSADOR

MERBABES WANTED

#SaltyMermaidSwim

Shop & Follow our Instagram to stay up to date on our new designer bathing suits.
@saltymermaidswim

Reviews

Here at Salty Mermaid, we don’t just make luxury swimwear, we create beloved pieces that will be sure to turn heads for years to come. Read our thousands of 5-Star reviews from other Merbabes and see firsthand how the right swimsuit can bring confidence to your next sun-soaked adventure.

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STYLE BLOG | PRESS | AS SEEN ON FEATURES

STYLE, STORIES, & SPOTLIGHT

CALLING ALL MERBABES!

Salty Mermaid is luxury swimwear with a playful soul. Designed for the fearless and the free-spirited, our swimwear, resortwear, and apparel combine bold personality, elevated style, and confidence-boosting fits. From small-batch collections and limited releases to exclusive drops, we create distinctive styles that feel special—because Salty Mermaid was never designed to be everywhere. We believe what you wear should do more than look good; it should help you feel powerful, playful, and completely yourself.

Discover women’s swimwear, from Brazilian bikinis and supportive swim tops to high-hip bottoms and statement-making one-piece swimsuits. Complete your vacation look with elevated beach cover-ups and resortwear, or explore men’s swimwear, including comfortable swim trunks and coordinating button-down shirts designed for the beach, pool, and beyond.

At the heart of Salty Mermaid is our signature Banded swimwear—the wide-banded, supportive, sport-inspired collection that helped put us on the map. These recognizable silhouettes blend secure, confidence-boosting support with an elevated athletic edge and the bold, playful attitude that defines Salty Mermaid.

As a premier destination for His & Hers matching swimwear, Salty Mermaid makes it easy for couples to create unforgettable looks together. Many of our signature prints, patterns, and colors extend across women’s bikinis, men’s swim trunks, coordinating button-downs, and cover-ups. Whether you match completely or connect through a shared print or color, each look celebrates connection without sacrificing individual style.

Welcome to luxury swimwear that’s woman-owned, sustainably made, and designed to inspire confidence. Explore everything Salty—we can’t wait to welcome you as a Merbabe.