Salty Mermaid model wearing a blue, white, and red patterned bikini sits on the edge of a swimming pool next to terracotta tiled decking. A woman wearing a blue, red, and white patterned bikini lounges by the edge of a swimming pool on a tiled patio.

LABOR DAY SALE

SELECT SWIMWEAR UP TO 65% OFF*
Sale ends Sunday.
A woman reclining in a woven hanging chair wearing a pastel sugar swirl paisley x  floral bikini and a matching patterned scarf, holding a pair of sunglasses in a bright indoor setting. A woman reclines on a pale stone surface wearing a pastel multicolor paisley one-piece swimsuit with a matching headscarf and a butterfly pendant necklace. A clear plastic bag with a matching tie is beside her from the danette x salty mermaid collection
MEET SUGAR SWIRL

Danette x Salty Mermaid

PASTELS & PAISLEYS
Promotional banner Rear view of a model wearing the green Salty Mermaid Banded bikini with gold logo banding poolside.
OUR 2026 BANDED SWIM DROP

SIGNATURE COLLECTION RELEASE

NEW SILHOUETTES | NEW COLORWAYS

NEW ARRIVALS

Shop the latest Salty Mermaid arrivals, including swimwear, apparel, resortwear, and accessories.

A woman wearing black sunglasses and a black graphic t-shirt with 'MERMAID MAFIA' printed in white dripping letters, sitting in the open trunk of a vehicle outdoors. A woman wearing a black graphic t-shirt with 'MERMAID MAFIA' printed in white dripping text, sitting in the back of a vintage car.
A DARKER SIDE OF SALTY

SIRENS LOUNGEWEAR

LIMITED RESTOCK
a mermaid inspired statue at the bottom of the ocean with coral growing on and around it. a mermaid inspired statue at the bottom of the ocean with coral growing on and around it.
SUPPORT CORAL REEFS WITH EVERY PURCHASE

OCEAN CONSERVATION COLLECTION

SWIMWEAR, APPAREL & ACCESSORIES CHOSEN TO GIVE BACK
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A GOLDEN TAKE ON RESORT LUXURY

SEA OF SIRENS

Couple wearing matching Salty Mermaid Neon Drift nautical inspired swimwear while walking along the beach at sunset. Couple wearing matching Salty Mermaid Neon Drift nautical inspired swimwear while walking along the beach at sunset.
OUR BEST-SELLING PRINT

NEON DRIFT COLLECTION

RESTOCKED & SELLING FAST
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PEACE, LOVE & FAR OUT FLORALS

HOT TROPIC COLLECTION

MAKING WAVES & HEADLINE NEWS

“Sustainable swimwear label Salty Mermaid has already made its presence known at Miami Swim Week 2026”

— MAXIM
VIEW ALL
courant
Miss USA
NEW YORK STYLE GUIDE
MIAMI LIVING
BYRDIE

“Sustainable swimwear label Salty Mermaid has already made its presence known at Miami Swim Week 2026”

– MAXIM
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Merbabes Wanted Merbabes Wanted
BECOME A BRAND AMBASSADOR

MERBABES WANTED

#SaltyMermaidSwim

Shop & Follow our Instagram to stay up to date on our new designer bathing suits.
@saltymermaidswim

Reviews

Here at Salty Mermaid, we don’t just make luxury swimwear, we create beloved pieces that will be sure to turn heads for years to come. Read our thousands of 5-Star reviews from other Merbabes and see firsthand how the right swimsuit can bring confidence to your next sun-soaked adventure.

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STYLE BLOG | PRESS | AS SEEN ON FEATURES

STYLE, STORIES, & SPOTLIGHT

Calling All Mermaids!

At Salty Mermaid Swimwear, we believe every body deserves to make a splash. Our women’s and men’s swimwear is made for the fearless, the free-spirited, and the sun-chasers - those who write their own rules and leave footprints in the sand. We craft sustainable swimwear that doesn't just look good - it feels luxe, with eco-conscious fabrics, flattering cuts, and bold prints that tell a story.

From flirty Brazilian bikinis, to head turning patterned swimsuits, and timeless one-pieces, we design for the dreamers and the doers. Our trendy swimwear collections feature curve-celebrating high-waisted bikini bottoms, confidence-boosting women's swimsuits, and ultra-comfy men's swim trunks that were made to move with you whether on the beach, by the pool, or wherever your passport takes you.

Looking for love in your luggage? Our matching his n hers swimwear and matching couples sets bring the heat with coordinated looks that say “vacation goals” loud and clear. Plus, all of this magic is wrapped up in our signature banded style that is fun, functional, and fabulously beach-ready; these are affordable cute swimsuits that don’t skimp on style.

Whether you are searching for high end swimsuits for women or men, Salty Mermaid has you covered. This is more than swimwear - it’s a state of mind.

Welcome to a luxury resort brand that’s made for mermaids, mermen, and everyone in between.