Promotional banner
OFFICIAL AMBASSADOR PROGRAM

Become a Merbabe

Merbabes live for sun, salt, and showing up as themselves. Confident, bold, and unapologetically real. It’s not about a “look.” It’s about presence, personality, and swimwear that empowers you.

Join the thousands of Merbabes who already represent Salty Mermaid in their own way. Across every style, size, and story. We’re building a curated circle of creators who genuinely love the brand and bring the elevated-sporty lifestyle to life through curated, inspiring content. Think beach days, getaway fits, and main character moments.

As a Merbabe, you’ll receive VIP opportunities, access to premium collections, exclusive features, ambassador privileges, and an invitation into our Merbabe Community.

AMBASSADOR BENEFITS

Exclusive Privileges

Personal Discount Code

15% off sitewide for you and your circle, with added rewards and freebies the more your code is used.

Exclusive Sales

Access to Ambassador-only limited release collections and pieces.

Early Access

Shop our latest collections before they officially drop to the public.

VIP Rewards

Complimentary pieces, gift cards, curated surprises, and insider access perks.

Annual Benefits

Receive personal perks throughout the year, including a one-time birthday discount code.

Featured Content

Opportunities to be featured across our website, social channels, brand spotlights, & more.

Community Access

Join our private Merbabe community. Connect, share, & engage with other Merbabes.

Insider Input

Share your perspective on future collections, from design details to style direction, and help shape what comes next.

Promotional banner
THERE'S A MERBABE IN ALL OF US

EXCLUSIVE ACCESS

Curated Collections


Ambassadors receive limited-time early access to every collection before public release.

Promotional banner
SUNSET PRISM BIKINI & SARONG

Ambassador-Exclusive Releases

How It Works

01

Apply

Fill out our 20-second form.

02

Share

Create fun content or simply share your code with friends & family. Share the love!

03

Earn

The more times your discount code is used (by you & your besties), the more freebies you earn!

04

Connect

Connect with other amazing merbabes from all over the world in our Ambassador-Only Facebook Group!

Promotional banner
VIP EXPERIENCES

Fashion Weeks & Luxury Events

FEATURED AMBASSADORS

Ambassador Spotlight

Promotional banner
MORE THAN SWIMWEAR

Hand-selected for your energy and
style, not your follower count.

FREQUENTLY ASKED QUESTIONS

A Salty Mermaid ambassador, also known as a "Merbabe," is a bold, playful, and powerful babe who lives and breathes our brand. She supports and empowers other women and helps lift them up. Merbabes are the heartbeat of our community. Passionate, connected, and excited to share the Salty Mermaid spirit with the world.

She’s warm, confident, and naturally magnetic. She makes others feel seen, included, and supported. Because being a Merbabe isn’t about standing out alone, it’s about the energy you bring and the way you make others feel.

For Sarah Jon, founder of Salty Mermaid, the ambassador program was never just about creating brand advocates. It was about creating a meaningful community. Through her personal experience, she recognized how vulnerable being in a swimsuit can feel, while also witnessing the extraordinary confidence that grows when women genuinely support one another. Her time in women’s swimsuit fitness competitions revealed the beauty of that backstage energy: women cheering each other on, celebrating each other, and creating a sense of empowerment before stepping on stage.

When Salty Mermaid was founded, Sarah Jon wanted that same spirit of connection and belonging to serve as a cornerstone of the brand’s identity. Through the brand's she wanted to create a community where women walk a little taller, feel a little bolder, and truly see their own beauty.

If our Merbabes find that within the community, then we’ve done what we set out to do.

To be eligible to apply, you must be at least 18 years old. Our ambassadors can be located anywhere in the world—women or men.

Ready to apply? Complete the short application form on this page. We’ll review your submission and email you an update—usually within 3–4 business days.

We don’t select Merbabes based on looks or follower count. We look for authentic women who embody confidence, kindness and the ability to uplift others.

More than anything, we select ambassadors based on who they are as people and how they genuinely reflect the spirit of Salty Mermaid.

While there are no strict requirements, Merbabes typically have an active social presence, a genuine passion for swimwear, and the ability to share Salty Mermaid in an authentic, on-brand way.

As a Salty Mermaid ambassador, you’ll receive a year-round 15% off code for you to use and share with your socials and networks. You’ll also get early access and priority perks, including ambassador-only offers, first access to new collections, early entry to sales, and limited-drop notifications. Plus, you’ll get VIP access to our private Merbabe community. An inside circle to connect with a like-minded network of Merbabes, get brand updates and first looks at what’s next, and share your voice through polls, feedback, and community conversations. From special features on our website and social channels to invites for Salty Mermaid events and select VIP experiences—plus other exclusive perks.

Ambassadors are hand selected to represent our brand and are offered VIP perks that the Loyalty Program does not offer. Ambassadors are united through special channels and empower each other. Your code is unique to you and can be used to gain access to freebies. In contrast to the Loyalty Program that offer points the more you spend offering discounts along the way.

We’re here to answer any questions you have. Send us an email at mermaids@saltymermaid.com with the subject line “Ambassador Program”, and let us know what you need.