Become a Merbabe

A Salty Mermaid ambassador, also known as a "Merbabe," is a bold, playful, and powerful babe who lives and breathes our brand. She supports and empowers other women and helps lift them up. Merbabes are the heartbeat of our community. Passionate, connected, and excited to share the Salty Mermaid spirit with the world.

She’s warm, confident, and naturally magnetic. She makes others feel seen, included, and supported. Because being a Merbabe isn’t about standing out alone, it’s about the energy you bring and the way you make others feel.

For Sarah Jon, founder of Salty Mermaid, the ambassador program was never just about creating brand advocates. It was about creating a meaningful community. Through her personal experience, she recognized how vulnerable being in a swimsuit can feel, while also witnessing the extraordinary confidence that grows when women genuinely support one another. Her time in women’s swimsuit fitness competitions revealed the beauty of that backstage energy: women cheering each other on, celebrating each other, and creating a sense of empowerment before stepping on stage.

When Salty Mermaid was founded, Sarah Jon wanted that same spirit of connection and belonging to serve as a cornerstone of the brand’s identity. Through the brand's she wanted to create a community where women walk a little taller, feel a little bolder, and truly see their own beauty.

If our Merbabes find that within the community, then we’ve done what we set out to do.

To be eligible to apply, you must be at least 18 years old. Our ambassadors can be located anywhere in the world—women or men.

Ready to apply? Complete the short application form on this page. We’ll review your submission and email you an update—usually within 3–4 business days.

We don’t select Merbabes based on looks or follower count. We look for authentic women who embody confidence, kindness and the ability to uplift others.

More than anything, we select ambassadors based on who they are as people and how they genuinely reflect the spirit of Salty Mermaid.

While there are no strict requirements, Merbabes typically have an active social presence, a genuine passion for swimwear, and the ability to share Salty Mermaid in an authentic, on-brand way.

As a Salty Mermaid ambassador, you’ll receive a year-round 15% off code for you to use and share with your socials and networks. You’ll also get early access and priority perks, including ambassador-only offers, first access to new collections, early entry to sales, and limited-drop notifications. Plus, you’ll get VIP access to our private Merbabe community. An inside circle to connect with a like-minded network of Merbabes, get brand updates and first looks at what’s next, and share your voice through polls, feedback, and community conversations. From special features on our website and social channels to invites for Salty Mermaid events and select VIP experiences—plus other exclusive perks.

Ambassadors are hand selected to represent our brand and are offered VIP perks that the Loyalty Program does not offer. Ambassadors are united through special channels and empower each other. Your code is unique to you and can be used to gain access to freebies. In contrast to the Loyalty Program that offer points the more you spend offering discounts along the way.

We’re here to answer any questions you have. Send us an email at mermaids@saltymermaid.com with the subject line “Ambassador Program”, and let us know what you need.