That perfect bikini you splurged on? It deserves more than one season in the sun. Whether you’re lounging poolside or chasing waves at the beach, giving your swimwear a little TLC can dramatically extend its life. From smart washing routines to clever storage hacks, here’s your go-to guide for keeping bikinis looking brand new, no matter how many beach days are on your calendar.

Sunshine on your skin, salt in your hair, and waves whispering your name - when the beach calls, your bikini should answer back with a resounding “yasss, queen!” Whether you're the daring type who lives for tan lines (or lack thereof) or the beach babe who likes a little more mystery with her mermaid vibes, Salty Mermaid has your perfect match.

Because when it comes to swimwear, one size (or style) definitely doesn’t fit all.

Call it what you want - couples core, twin flame fashion, or just two people who seriously slay in swimwear but his and hers matching swim looks are having a major moment. And honestly? We're here for it.

Gone are the days of one-size-fits-none novelty trunks. Today’s matching sets are bold, elevated, and tailored for couples who travel well and dress better. Whether you're jetting off for a tropical honeymoon, planning a couple's staycation, or just want your beach pics to go viral - matching swimwear is the new power move in summer vacation fashion.

Tropical breezes, golden sunsets, and the scent of sunscreen in the air - it must be vacation season! And nothing says “I’m living my best salty life” quite like a bold, blooming bikini. Whether you’re hopping a plane to the islands or road tripping to the coast, we’re breaking down how to style floral bikinis for every sun-soaked moment of your trip.

Because let’s be real: when your suitcase is packed with color, confidence, and a few genius outfit tricks - the only thing left to do is sip something with a tiny umbrella.

Let’s face it - summer isn’t the season for playing it safe. It’s for adventure. For barefoot mornings and sun-drenched afternoons. For color. And this year, swimwear is following suit. Bold, tropical prints are everywhere and they’re making one thing clear: neutral is taking a back seat.

From lush jungle florals to saturated island hues, the tropics are trending in a big way…and we’re not mad about it.

Miami was sizzling…and it wasn’t just the heat. At Swim Week 2025, Salty Mermaid rose like a tidal wave - commanding the runway with siren-level allure and channeling every end of the swimwear spectrum from golden age mob wife drama to tropical bloom fantasy and sun-washed ivory elegance. The crowd? Hypnotized. The looks? Iconic.

There’s nothing like slipping into the perfect bikini but here’s a secret: color is just as important as cut. Sure, you’ve found your dream silhouette (hello, high-waisted bikinis and triangle tops!) But choosing the right color for your skin tone? That’s the game-changer.

This just in: the beach has become a runway for the past and we’re absolutely here for it. From pin-up inspired swimwear to leopard print bikinis that channel pure 90s sass, the retro revival is making waves in 2025. If you’ve ever wanted to time travel in a bikini, now’s your chance. The future of swimwear? It’s got one foot in the past and the other in the sand.

Let’s dive into the swimwear trend evolution that's bringing back the glam and the groove of vintage style - all with a modern, Salty twist.

When a ranch girl swaps her denim cutoff shorts for bikinis, you know something bold is about to happen. We sat down with our glam-meets-grit collaborator, Holly Stocks, to talk about all things fringe and seaside sass in her swimwear collection with Salty Mermaid. Inspired by her roots in the rodeo and her love of sun-soaked days, Holly’s designs are where wild west attitude meets wave-chasing style. So trust us, you're going to want every piece.

Grab your sunnies and a spicy margarita — we’re diving in!