There’s nothing like slipping into the perfect bikini but here’s a secret: color is just as important as cut. Sure, you’ve found your dream silhouette (hello, high-waisted bikinis and triangle tops!) But choosing the right color for your skin tone? That’s the game-changer.
This just in: the beach has become a runway for the past and we’re absolutely here for it. From pin-up inspired swimwear to leopard print bikinis that channel pure 90s sass, the retro revival is making waves in 2025. If you’ve ever wanted to time travel in a bikini, now’s your chance. The future of swimwear? It’s got one foot in the past and the other in the sand.
Let’s dive into the swimwear trend evolution that's bringing back the glam and the groove of vintage style - all with a modern, Salty twist.
When a ranch girl swaps her denim cutoff shorts for bikinis, you know something bold is about to happen. We sat down with our glam-meets-grit collaborator, Holly Stocks, to talk about all things fringe and seaside sass in her swimwear collection with Salty Mermaid. Inspired by her roots in the rodeo and her love of sun-soaked days, Holly’s designs are where wild west attitude meets wave-chasing style. So trust us, you're going to want every piece.
Grab your sunnies and a spicy margarita — we’re diving in!
Let’s set the scene: You're sun-kissed, salty-haired, and feeling fabulous in your bikini - but now the beach day is fading into golden hour, and the only thing between you and that rooftop cocktail is a quick outfit switch. Or is it?
Enter beach to bar fashion: a genius approach to effortless vacation fashion that turns your swimwear into a 24/7 style statement. Whether you're jet-setting to a luxe resort or vibing at a beach club with your crew, here’s how to rock your bikini from sunshine to starlight.
VINTAGE GLAMOUR MEETS MODERN INDULGENCE AT THE GOODTIME HOTEL, WHERE GUESTS CAN IMMERSE THEMSELVES IN THE SOPHISTICATED FUN AND WHIMSICAL ELEGANCE OF SOUTH BEACH.
Zainafrom Netflix's Ultimatum rocked Salty Mermaid's Spring Break One Piece at a Coachella event in Palm Springs. Check out how she wore it and then get it for yourself (while supplies last!)
Some women were made for the saddle.
Some were made for the sea.
And some?
They were made for both.
Introducing the swimwear collection that doesn't just walk the line between rugged and radiant - it kicks it up in a dust cloud of glitter and grit. A woman-owned swimwear brand that marries bold bikini styles with western-inspired bikinis stitched with soul, shaped by strength, and designed to make you feel like the main character in your own desert daydream.
Who says you can’t ride into the sunset wearing SPF and a triangle top?
Cue the steel guitar and the salty breeze - this summer, we’re not choosing between the ranch and the beach. We’re doing both. Welcome to the era of bikinis with boots, where western swimwear styling is rewriting the rules of summer fashion. It’s the rootin’-tootin’ remix of influencer swim style, with a little country glam bikini cut, a dash of dust, and a whole lot of attitude.
This is beach to barn fashion, y’all—and it’s turning sand dunes into runways and cowboy hats into pool float accessories.
Move over, olive drab - there’s a new camo print in town, and she’s dressed head-to-toe in power pink. The bold camo trend is getting a feminine twist, and we are so here for it. Whether you’re a lakeside legend or a rodeo queen in vacation mode, pink camo bikini season has officially arrived. Think country chic beachwear meets western glam swimwear, with a splash of sass and a whole lot of style.
Slip into something a little more slithery this summer, because snake print swimwear is hissing its way to the top of every beach babe’s wishlist and it’s not going anywhere. Once considered the wild child of patterns, this serpentine stunner is now being crowned as the ultimate neutral swimwear trend. That’s right: snake is the new black.
And honestly? We’re obsessed.
In the world of high-end fashion, two powerhouse aesthetics have carved out iconic status: the bold, unapologetically flashy mob wife and the effortlessly chic old money. While both whisper (or shout) luxury, their expressions of wealth couldn’t be more different especially when it comes to swimwear. Whether you’re drawn to animal prints and dripping gold or you swoon for crisp whites and delicate pearl accents, knowing where you land on this style spectrum can help you find the luxe swim look that feels made for you.
If there’s one thing a mob wifenever does, it’s go unnoticed. When she makes an entrance, time slows, heads turn, and the air gets thicker with the scent of gardenias and power. And what better backdrop for that kind of arrival than a pool party soaked in decadence? Thinkgilded glamor swimwear, unapologetic opulence, and a splash of danger - all shimmering beneath the summer sun. Whether you're celebrating a birthday, a bachelorette, or simply toasting to your own fabulousness, here's how to host amob wife-inspired pool party so luxe, even Carmela Soprano would be taking notes.
The mob wife aesthetic isn’t just a trend - it’s a lifestyle, a mood, a cinematic mindset. It’s strutting into a room like it’s a runway, draped in fur, dripping in gold, and radiating the kind of confidence that turns whispers into wide-eyed stares. It’s less about the clothes and more about thecommand. From vintage Versace to animal print bikinis that purr with attitude, this look isn’t whispering wealth - it’s shoutinglegacy. But what exactly makes us so magnetically drawn to this high-glam, no-apologies energy?
The mob wife aesthetic is all about confidence, luxury, and unapologetic glamor - its influence on swimwear is no exception. From the sultry sophistication of the 1970s to the bold excess of the 1990s, mob wife fashion has shaped iconic swim looks inspired by legendary films, real life mafia queens, and over-the-top opulence. Let’s take a look back at how this powerful style has evolved and continues to dominate luxe beach fashion today.
Bright, bold, and beautiful. There’s nothing quite like stepping out in a vibrantone-piece swimsuit. If you’re looking forswimwear that makes a statement and flatters your figure in all the right ways, then a colorfulone-piece is exactly what you need. These swimsuits aren’t just on trend - they also have a knack for accentuating your best features while giving you a sleek look.
The mob wife aesthetic isn’t just a trend—it’s a lifestyle. And what better way to embody the opulence, confidence, and drama of a true mob wife than by vacationing in the world’s most glamorous destinations? Whether you’re lounging on a yacht, sipping champagne at a luxury resort, or making an entrance at an exclusive beach club, here’s where to go—and what to wear—to stay true to the mob wife look.
The mob wife trend is here to stay and it's the perfect way to take your beach and poolside fashion to the next level. Get ready to channel your inner mob wife and make 2025 your most confident year yet.
If you’re looking to upgrade your swimwear collection, look no further than leopard print swimwear. This wild and beautiful pattern is versatile, flattering, and the perfect way to add some fierceness to your swim style.
Choosing an unmatchedbikini bottom cut is all about embracing what makes you feel empowered and authentically yourself. Yourswimwear should match your energy - whether that’ssporty and laid-back, bold and daring, or classic and chic.
Sarah Jon Porreca is a dynamic entripreneur and passionate owner of Salty Mermaid Swim, a brand dedicated to empowering women of all shapes and sizes. With other eight years of experience in curating swimwear that molds to diverse bosy types, Sarah has positioned herself as a leader in the industry, focusing on creative direction and fostering a supportive community for women to discuss fit and style.
If you're ready to channel main character energy at the beach, slip into one of ourred bikinis and own the shoreline like it’s your own personal runway.
As we head into 2025 swim season, beach babes and poolside loungers alike are in for a treat! This year’sswimwear trends are all about making a jaw-dropping statement
