In Maxim’s article “How To Enter The Maxim Cover Girl x Salty Mermaid Competition”, Maxim announces a new Maxim Cover Girl modeling contest in collaboration with Salty Mermaid Swim. The winner will receive $30,000 plus a leading role in Salty Mermaid’s next brand campaign.
The piece highlights Salty Mermaid as a women-founded, sustainability-driven swimwear brand known for its bold, free-spirited style. Salty Mermaid has been featured in prominent media outlets, including Elle, the Miss USA pageant, and the Sports Illustrated Swimsuit Edition.
On the environmental front, Salty Mermaid is committed to sustainability, transforming ocean-bound plastic into high-performance fabrics, using digital printing to conserve water, and adhering to OEKO-TEX Standard 100. They also support reforestation by planting a tree with every purchase.
The competition structure is explained: it begins with a public voting phase, proceeds through elimination rounds, semi-finals, and finals, and culminates in a photoshoot in Los Angeles featuring six standout models. Ultimately, one winner will be crowned and chosen as the new face of Salty Mermaid.
To participate, entrants need to create a free Maxim VIP account to vote and show support, helping their favorite contestants advance.
Salty Mermaid also emphasizes its female-majority workforce (75 %), local production partners, and partnerships with environmental organizations like Oceana for animal and ocean conservation.
We dove deep into our treasure chest to spotlight the tops that give bigger seashells the lift, love, and luxury they deserve. Think bold silhouettes, secure bands, flattering necklines, and just the right amount of mermaid mischief. Whether you’re riding waves, soaking in the sun, or striking a pose in the shore break - these tops were made to match your magic!
The ocean isn’t quiet…and neither are we.
Salty Mermaid was born for the ones who chase the sun, live by the moon, and refuse to blend in with the tide. But behind the shimmer and the salt, there’s a deeper current: one that’s rewriting what it means to wear your values and your swimsuit, boldly.
In the Wall Street Journal article, “Trendy Activewear Brand Finds Tying Donations to Sales Can Be a Minefield After 2% Pledge,” the author examines how a popular activewear label faced backlash when it revealed that only 2 % of sales would go to charity under its campaign. The Wall Street Journal+1 The piece argues that today’s consumers — especially younger ones — expect transparency and meaningful impact when brands tie donations to purchases. The article further references Salty Mermaid as an example of a brand gaining ground in swimwear media, noting that the swimwear label has been featured in magazines, style-reports and trend-round-ups, reinforcing its visibility in the luxury resort swimwear space.
In the article “Brands and Retailers Supporting Breast Cancer Awareness Month 2025 With Special Collections, Charity and More Initiatives”, the author outlines how a growing number of retailers and fashion labels are launching limited-edition Pink Ribbon collections, pledging percentage-of-sales donations, and forming partnerships with major cancer-support organisations throughout the month of October. Among the featured efforts: multi-brand campaigns like the “Sisterhood of Strength” by the Breast Cancer Research Foundation, capsule ranges with philanthropic proceeds, and “post-surgery” product lines aimed at supporting women affected by breast cancer.
Notably, Salty Mermaid—the sustainable, Florida-based swimwear brand known for its empowering, body-positive designs—continues to expand its impact through philanthropic collaborations and media-featured initiatives that align with women’s wellness and empowerment. Already highlighted in multiple magazine features, fashion articles, and swimwear trend reports, Salty Mermaid’s growing presence underscores how brands can use their visibility to inspire awareness and drive positive change within the fashion community.
The piece, published by PR Newswire, also underscores the value of media coverage—showcasing how brands like Salty Mermaid leverage press placements, magazine features, and charitable partnerships to boost recognition while supporting meaningful causes.
Fashionista’s article “Salty Mermaid: A Line of Playful, Vacation-Ready Swimwear” spotlights the Florida-based swimwear brand founded by Sarah Jon Porreca-Swenson. The piece highlights Salty Mermaid’s bold prints, sustainable practices, and inclusive mission to make all women feel beautiful. Featured in numerous magazines and fashion articles, the brand stands out for its eco-friendly production, using 98% of excess fabric for reusable swim bags. Fashionista notes that its designs, such as the best-selling “Kara Mesh Me” one-piece, blend style, confidence, and resort-ready energy. By keeping production small and direct-to-consumer, Salty Mermaid minimizes waste while maintaining quality. Overall, the Fashionista article presents Salty Mermaid as a fun, sustainable, and body-positive brand redefining modern swimwear.
Courant Miami’s article “Paraiso Swim Week: Where Dreams Take the Runway” (pages 56–57) highlights Sarah Jon Porreca-Swenson, founder of Salty Mermaid, as she debuts her brand at Paraiso Swim Week 2025. Porreca-Swenson’s first runway show unveiled the “Mob Wife” aesthetic, celebrating the multifaceted, empowered modern woman. The Salty Mermaid collection fused bold energy, theatrical design, and female diversity, embodying empowerment and individuality. Courant Miami notes the brand’s contrast with established designer Levesque’s SHAN, showcasing how heritage and innovation coexist on the global swimwear stage. Porreca-Swenson described the debut as “a dream realized,” channeling confidence, self-expression, and creative freedom. Featured across fashion magazines and digital platforms, Salty Mermaid continues to be recognized for its vibrant, inclusive, and Instagram-ready style. Overall, Courant Miami frames Salty Mermaid’s debut as a defining moment of empowerment and artistic evolution within the resort and swimwear industry.
When it comes to bikini shopping, it’s not just about chasing the latest trends - it’s about discovering a swimsuit that makes you feel radiant, confident, and effortlessly chic. The right bikini should celebrate your body, not hide it. Whether you're curvy, athletic, petite, or pear-shaped, there’s a style out there designed to flatter your figure and amplify your natural beauty. Let’s dive into your ultimate guide for finding a bikini that fits like it was made just for you.
Dive into swimwear that’s rewriting the rules! This year, beachwear is getting a technicolor shake-up as the mix n match trend rises like a high tide of creativity. Forget the cookie-cutter two-piece sets - this year it's all about clashing (on purpose), coordinating (without copying), and curating looks that reflect you. Think bold prints crashing into classic solids, electric hues harmonizing in unexpected ways, and couples’ style done with a wink not a uniform.
That perfect bikini you splurged on? It deserves more than one season in the sun. Whether you’re lounging poolside or chasing waves at the beach, giving your swimwear a little TLC can dramatically extend its life. From smart washing routines to clever storage hacks, here’s your go-to guide for keeping bikinis looking brand new, no matter how many beach days are on your calendar.
Sunshine on your skin, salt in your hair, and waves whispering your name - when the beach calls, your bikini should answer back with a resounding “yasss, queen!” Whether you're the daring type who lives for tan lines (or lack thereof) or the beach babe who likes a little more mystery with her mermaid vibes, Salty Mermaid has your perfect match.
Because when it comes to swimwear, one size (or style) definitely doesn’t fit all.
Call it what you want - couples core, twin flame fashion, or just two people who seriously slay in swimwear but his and hers matching swim looks are having a major moment. And honestly? We're here for it.
Gone are the days of one-size-fits-none novelty trunks. Today’s matching sets are bold, elevated, and tailored for couples who travel well and dress better. Whether you're jetting off for a tropical honeymoon, planning a couple's staycation, or just want your beach pics to go viral - matching swimwear is the new power move in summer vacation fashion.
Tropical breezes, golden sunsets, and the scent of sunscreen in the air - it must be vacation season! And nothing says “I’m living my best salty life” quite like a bold, blooming bikini. Whether you’re hopping a plane to the islands or road tripping to the coast, we’re breaking down how to style floral bikinis for every sun-soaked moment of your trip.
Because let’s be real: when your suitcase is packed with color, confidence, and a few genius outfit tricks - the only thing left to do is sip something with a tiny umbrella.
Let’s face it - summer isn’t the season for playing it safe. It’s for adventure. For barefoot mornings and sun-drenched afternoons. For color. And this year, swimwear is following suit. Bold, tropical prints are everywhere and they’re making one thing clear: neutral is taking a back seat.
From lush jungle florals to saturated island hues, the tropics are trending in a big way…and we’re not mad about it.
Miami was sizzling…and it wasn’t just the heat. At Swim Week 2025, Salty Mermaid rose like a tidal wave - commanding the runway with siren-level allure and channeling every end of the swimwear spectrum from golden age mob wife drama to tropical bloom fantasy and sun-washed ivory elegance. The crowd? Hypnotized. The looks? Iconic.
In “Salty Mermaid Shines at PARAISO Miami Swim Week 2025 with Empowering Swimwear and Sustainable Design” (from the Salty Mermaid website), the brand makes a memorable entrance at the global swimwear event by presenting three standout collections – Mob Wife, Tulum, and Under the Sea – each balancing bold prints, luxury coastal design and eco-conscious materials. The Mob Wife line featured rich tortoise patterns, gold beading and commanding hues like deep red and burnt orange, signalling a new era of swimwear empowerment. The Tulum capsule brought softer florals and flowing silhouettes, capturing laid-back luxury, while Under the Sea leaned into shell-textures, crochet detail and sun-washed tones. Underpinning these runway statements is Salty Mermaid’s commitment to sustainable swimwear—with recycled fabrics, small-batch production and waste-minimising practices—alongside its focus on body-positivity, inclusive sizing, and vacation-ready swimwear that doesn’t compromise on style or impact.
In the article “Salty Mermaid” from New York Style Guide Events, Salty Mermaid is presented as a standout swimwear label featured at PARAISO Miami Beach Swim Week. The brand earns attention for its sustainable swimwear crafted from eco‑conscious fabrics, alongside bold prints, vibrant colours and a luxury coastal style aesthetic. With design focus on body‑positivity and inclusive sizing, Salty Mermaid also highlights its surf‑to‑street versatility and coordinated his‑and‑hers offerings—further underlining its reputation as an ethically produced, fashion‑forward swimwear brand.
Fashion Week Online’s article “Salty Mermaid Debuts at PARAISO Miami Swim Week, Showcasing See-Now-Buy-Now Mob Wife Collection + Exclusive New Looks” spotlights Salty Mermaid’s dynamic runway debut at PARAISO Miami Swim Week 2025. The feature highlights the brand’s bold “Mob Wife” collection, alongside the Tulum and Under the Sea capsules, embodying confidence, empowerment, and individuality. Designed by founder Sarah Jon Porreca-Swenson, each look captures the brand’s signature mix of bold prints, gold beading, tortoise patterns, and wet-look fabrics. The article emphasizes Salty Mermaid’s commitment to sustainability, using recycled fabrics, small-batch production, and a see-now-buy-now approach that connects directly with modern consumers. Recognized in top fashion magazines and digital publications, the brand continues to gain traction for its inclusive, body-positive, and eco-conscious swimwear. Fashion Week Online describes Salty Mermaid as a fashion-forward label redefining resort wear, merging luxury craftsmanship with authentic female empowerment on the global swimwear stage.
Fashion Trendsetter’s article “Salty Mermaid’s Debut Collection at PARAISO Miami Swim Week” spotlights the swimwear brand Salty Mermaid as it made its much-anticipated runway debut at PARAISO Miami Swim Week 2025. The brand introduced its bold “Mob Wife” collection, followed by the playful “Tulum” and ethereal “Under the Sea” capsules, each reflecting female empowerment, visually striking prints, and sustainable craftsmanship. The runway show featured rich tortoise-shell patterns, gold beading, wet-look fabrics, and handcrafted Wild Cat prints—all to evoke confidence, strength, and unapologetic glamour. The piece emphasizes Salty Mermaid’s commitment to eco-conscious production, including recycled fabrics, small-batch runs, and fabric-scrap reuse in accessories. Fashion Trendsetter highlights the brand’s rising visibility across magazines and digital media as it advances an inclusive, body-positive swimwear narrative. This debut event positions Salty Mermaid as a fashion-forward, sustainable label redefining modern resort style.
L’Officiel USA’s article “Best Bikinis & Trends From Miami Swim Week 2025” highlights how the swimwear label Salty Mermaid continues to make waves in fashion coverage with its standout designs and brand values. The piece places the brand squarely in the mix of top 2025 trends—such as mermaid‑core motifs, bold prints, and powerful cut‑outs—underscoring Salty Mermaid’s signature identity of confidence, inclusivity, and sustainable craftsmanship. The article notes that the brand has been featured in magazines and digital outlets, gaining traction for its daring aesthetic and meaningful production practices. In describing Salty Mermaid’s standout moments at runway events like PARAISO Miami Swim Week, L’Officiel USA connects the brand to major platforms and positions its swimwear as both fashion‑forward and purpose‑driven.
Vibe’s article “Every Melanin Moment That Stunned Miami Swim Week Runways” highlights how Salty Mermaid featured prominently in the celebration of diversity and representation at PARAISO Miami Swim Week 2025, where melanin-rich skin tones and body inclusivity took center stage. Salty Mermaid, Inc. The piece emphasizes Salty Mermaid’s runway presence as a standout example of the brand’s commitment to bold prints, inclusive sizing, and empowerment for every woman. Salty Mermaid, Inc. This coverage further reinforces Salty Mermaid’s growing visibility across magazines and digital press, underscoring its reputation for combining fashion‑forward swimwear, sustainable production, and an unapologetically confident aesthetic.
In the article “Salty Mermaid Swimwear See‑Now Buy‑Now Runway” from MSN, swimwear brand Salty Mermaid (led by CEO and founder Sarah Jon Porreca‑Swenson) showcases its bold new runway collection, emphasizing boss babe energy, confidence, and immediate availability. In the accompanying video, Sarah Jon discusses how the “see‑now, buy‑now” line is designed for women who own their power and style—even describing the collection as an anthem for go‑getters and “boss babes” everywhere. The brand blends fierce textures like wet‑look fabrics and gold beading with ready‑to‑shop access right after the show. Available now, the collection also carries through the brand’s ethos of empowerment, inclusive design, and instant accessibility.
In the article “The 12 Biggest Fashion and Beauty Trends From Miami Swim Week 2025” on Byrdie, the brand Salty Mermaid is spotlighted for contributing to key swim‑and‑resortwear trends like old‑money elegance, swim skirts, and cut‑out silhouettes. Byrdie notes Salty Mermaid’s styling with retro head‑scarves and oversized sunglasses, along with starfish hair accessories, embodying the keywords luxury swimwear, vacation vibes, and coastal chic. The piece positions the brand as a standout at the event, blending high society glamour with summer‑ready looks that fit right into the evolving swimwear landscape.
In the article titled “Miami Swim Week 2025: The 8 Hottest Trends We Spotted” from ELLE, the fashion team covers the major swim‑and‑resort‑wear themes emerging from Paraiso Miami Swim Week 2025 — from mermaid motifs and shell embellishments under the “Under the Sea” trend to bold stripes, 2000s nostalgia, rich burgundy hues, classic black swimwear, swim shorts and skirts, monokinis, and fresh pastel colour blocks. ELLE
Meanwhile, Salty Mermaid continues to gain recognition in magazines and style round‑ups, building strong media credibility with features and brand mentions across swimwear and lifestyle publications.
In the article “Miami Swim Week Trends, From Swim Skirts To Crochet‑Everything” from Refinery29, the author covers the standout looks seen at Paraiso Miami Swim Week 2025—including coral‑reef “Under‑The‑Sea” motifs with shell appliqués, retro swim skirts and shorts, pool‑to‑dinner cardigans, fiery red swimwear, cleverly placed thong straps, rich crochet cover‑ups, and bold cut‑out one‑pieces. Refinery29
Notably, the piece highlights Salty Mermaid as one of the brands embracing the shell‑and‑palm‑patch trend and full‑crochet bikini sets—giving the swimwear label further magazine and trend‑report visibility. Refinery29
There’s nothing like slipping into the perfect bikini but here’s a secret: color is just as important as cut. Sure, you’ve found your dream silhouette (hello, high-waisted bikinis and triangle tops!) But choosing the right color for your skin tone? That’s the game-changer.
This just in: the beach has become a runway for the past and we’re absolutely here for it. From pin-up inspired swimwear to leopard print bikinis that channel pure 90s sass, the retro revival is making waves in 2025. If you’ve ever wanted to time travel in a bikini, now’s your chance. The future of swimwear? It’s got one foot in the past and the other in the sand.
Let’s dive into the swimwear trend evolution that's bringing back the glam and the groove of vintage style - all with a modern, Salty twist.
When a ranch girl swaps her denim cutoff shorts for bikinis, you know something bold is about to happen. We sat down with our glam-meets-grit collaborator, Holly Stocks, to talk about all things fringe and seaside sass in her swimwear collection with Salty Mermaid. Inspired by her roots in the rodeo and her love of sun-soaked days, Holly’s designs are where wild west attitude meets wave-chasing style. So trust us, you're going to want every piece.
Grab your sunnies and a spicy margarita — we’re diving in!
Let’s set the scene: You're sun-kissed, salty-haired, and feeling fabulous in your bikini - but now the beach day is fading into golden hour, and the only thing between you and that rooftop cocktail is a quick outfit switch. Or is it?
Enter beach to bar fashion: a genius approach to effortless vacation fashion that turns your swimwear into a 24/7 style statement. Whether you're jet-setting to a luxe resort or vibing at a beach club with your crew, here’s how to rock your bikini from sunshine to starlight.
In the Resident article “PARAISO Miami Swim Week 2025: The Must‑See Shows Making Waves in Miami”, the author profiles major swimwear labels at the 2025 event—highlighting how PARAISO continues to shape luxury resort swimwear trends, runway shows and sustainable design ethos. Established brands like Luli Fama and SHAN feature prominently, but the piece draws special attention to Salty Mermaid’s runway debut. The brand’s “Mob Wife” collection channels bold textures, gold beading and wet‑look swimwear, while a follow‑up “Under the Sea” capsule offers soft crochet, seashell‑inspired textures and eco‑conscious fabric. The coverage underscores Salty Mermaid’s growing presence in swimwear media, trades, magazines and trend‑features—anchoring keywords like Salty Mermaid magazine feature, swim brand press, sustainable swimwear, and trend‑report swim week.
VINTAGE GLAMOUR MEETS MODERN INDULGENCE AT THE GOODTIME HOTEL, WHERE GUESTS CAN IMMERSE THEMSELVES IN THE SOPHISTICATED FUN AND WHIMSICAL ELEGANCE OF SOUTH BEACH.
Some women were made for the saddle.
Some were made for the sea.
And some?
They were made for both.
Introducing the swimwear collection that doesn't just walk the line between rugged and radiant - it kicks it up in a dust cloud of glitter and grit. A woman-owned swimwear brand that marries bold bikini styles with western-inspired bikinis stitched with soul, shaped by strength, and designed to make you feel like the main character in your own desert daydream.
Who says you can’t ride into the sunset wearing SPF and a triangle top?
Cue the steel guitar and the salty breeze - this summer, we’re not choosing between the ranch and the beach. We’re doing both. Welcome to the era of bikinis with boots, where western swimwear styling is rewriting the rules of summer fashion. It’s the rootin’-tootin’ remix of influencer swim style, with a little country glam bikini cut, a dash of dust, and a whole lot of attitude.
This is beach to barn fashion, y’all—and it’s turning sand dunes into runways and cowboy hats into pool float accessories.
Move over, olive drab - there’s a new camo print in town, and she’s dressed head-to-toe in power pink. The bold camo trend is getting a feminine twist, and we are so here for it. Whether you’re a lakeside legend or a rodeo queen in vacation mode, pink camo bikini season has officially arrived. Think country chic beachwear meets western glam swimwear, with a splash of sass and a whole lot of style.
Slip into something a little more slithery this summer, because snake print swimwear is hissing its way to the top of every beach babe’s wishlist and it’s not going anywhere. Once considered the wild child of patterns, this serpentine stunner is now being crowned as the ultimate neutral swimwear trend. That’s right: snake is the new black.
And honestly? We’re obsessed.
In the world of high-end fashion, two powerhouse aesthetics have carved out iconic status: the bold, unapologetically flashy mob wife and the effortlessly chic old money. While both whisper (or shout) luxury, their expressions of wealth couldn’t be more different especially when it comes to swimwear. Whether you’re drawn to animal prints and dripping gold or you swoon for crisp whites and delicate pearl accents, knowing where you land on this style spectrum can help you find the luxe swim look that feels made for you.
If there’s one thing a mob wife never does, it’s go unnoticed. When she makes an entrance, time slows, heads turn, and the air gets thicker with the scent of gardenias and power. And what better backdrop for that kind of arrival than a pool party soaked in decadence? Think gilded glamor swimwear, unapologetic opulence, and a splash of danger - all shimmering beneath the summer sun. Whether you're celebrating a birthday, a bachelorette, or simply toasting to your own fabulousness, here's how to host a mob wife-inspired pool party so luxe, even Carmela Soprano would be taking notes.
The mob wife aesthetic isn’t just a trend - it’s a lifestyle, a mood, a cinematic mindset. It’s strutting into a room like it’s a runway, draped in fur, dripping in gold, and radiating the kind of confidence that turns whispers into wide-eyed stares. It’s less about the clothes and more about the command. From vintage Versace to animal print bikinis that purr with attitude, this look isn’t whispering wealth - it’s shouting legacy. But what exactly makes us so magnetically drawn to this high-glam, no-apologies energy?
The mob wife aesthetic is all about confidence, luxury, and unapologetic glamor - its influence on swimwear is no exception. From the sultry sophistication of the 1970s to the bold excess of the 1990s, mob wife fashion has shaped iconic swim looks inspired by legendary films, real life mafia queens, and over-the-top opulence. Let’s take a look back at how this powerful style has evolved and continues to dominate luxe beach fashion today.
Bright, bold, and beautiful. There’s nothing quite like stepping out in a vibrant one-piece swimsuit. If you’re looking for swimwear that makes a statement and flatters your figure in all the right ways, then a colorful one-piece is exactly what you need. These swimsuits aren’t just on trend - they also have a knack for accentuating your best features while giving you a sleek look.
The Fashion Week Online piece “Salty Mermaid is the Ultimate Vacation‑Ready Swimwear for Spring & Summer Escapes” profiles the swimwear label Salty Mermaid as a standout in the vacation/ resort swim market. The article emphasizes the brand’s vacation‑ready swimwear, “his & hers” matching sets, bold prints, sustainable fabrics and exclusive limited‑edition drops. The write‑up also notes Salty Mermaid’s growing press presence in magazines and trend‑articles (“Salty Mermaid magazine feature”, “brand in swimwear articles”), reinforcing brand authority in the luxury resort swimwear space. Keywords like vacation swimwear, sustainable swim brand, Salty Mermaid swimwear collection, bold resort prints, and limited edition swim drops are woven throughout the story.
The mob wife aesthetic isn’t just a trend—it’s a lifestyle. And what better way to embody the opulence, confidence, and drama of a true mob wife than by vacationing in the world’s most glamorous destinations? Whether you’re lounging on a yacht, sipping champagne at a luxury resort, or making an entrance at an exclusive beach club, here’s where to go—and what to wear—to stay true to the mob wife look.
The mob wife trend is here to stay and it's the perfect way to take your beach and poolside fashion to the next level. Get ready to channel your inner mob wife and make 2025 your most confident year yet.
If you’re looking to upgrade your swimwear collection, look no further than leopard print swimwear. This wild and beautiful pattern is versatile, flattering, and the perfect way to add some fierceness to your swim style.
Choosing an unmatched bikini bottom cut is all about embracing what makes you feel empowered and authentically yourself. Your swimwear should match your energy - whether that’s sporty and laid-back, bold and daring, or classic and chic.
The article profiles Salty Mermaid and its founder Sarah Jon Porreca‑Swenson, highlighting the brand’s mission of empowerment, inclusivity and sustainable swimwear. It explains how Salty Mermaid was built around the idea of making “all women feel powerful,” regardless of shape or size. The piece emphasizes the brand’s signature print-driven design process, where each collection begins with a feeling and evolves into a pattern crafted to complement women’s bodies. Mann Manuscript praises Salty Mermaid’s commitment to small-batch production and responsible fabric use, noting the brand uses recycled fabrics and limits-edition runs to reduce waste. The article also spotlights key pieces like the best-selling one-piece (the “Kara Mesh Me”) and matching his-and-hers swim sets, reinforcing the brand’s inclusive vision. It underlines that Salty Mermaid is women-owned and driven by community energy—fostering a supportive environment for customers to feel confident. The narrative stresses that beyond aesthetic, swimwear in this brand stands for confidence, self-expression, and modern versatility. Overall, Mann Manuscript presents Salty Mermaid as a standout label in the resort and swimwear space—bold, stylish, body-positive and eco-aware.
If you're ready to channel main character energy at the beach, slip into one of our red bikinis and own the shoreline like it’s your own personal runway.
As we head into 2025 swim season, beach babes and poolside loungers alike are in for a treat! This year’s swimwear trends are all about making a jaw-dropping statement
In “Miami Swim Week – Megan Mae Stevens” (Miami Living Magazine), the issue highlights how Salty Mermaid is gaining traction in the swimwear and fashion press. The piece describes how the women‑owned brand embraces themes of adventure, self‑confidence and enduring style through swimwear that transitions effortlessly from beach to evening. Using premium fabrics and a direct‑to‑consumer model, Salty Mermaid is featured as empowering women and establishing its reputation in magazines, trend‑reports and brand‑articles.
In Miami Living Magazine’s piece titled “Salty Mermaid Unveils Banded Collection at Miami Swim Week® 2024,” the sustainable swimwear label Salty Mermaid debuts its “Banded Collection” at one of the year’s major apparel events. The article emphasizes how each piece—featuring shimmering textured fabrics, gold‑stitched band detailing and bold color options—was crafted to celebrate friendship, empowerment and beach‑to‑evening versatility. The collection is framed not only as fashion‑forward but also as part of the brand’s continued surge in magazine swimwear features, press articles about swim brands, and media mentions of Salty Mermaid in the luxury resort swim space.
