Press

Maxim announced its renewed partnership with Salty Mermaid in a June 2026 feature highlighting the Maxim Cover Girl competition. The collaboration offers aspiring models an opportunity to earn a runway appearance at Miami Swim Week 2027. The article also profiles five standout contestants, exploring their backgrounds, ambitions, and modeling journeys. Discover how this partnership is connecting emerging talent with new opportunities in the fashion industry.

In an interview with Authority Magazine, Salty Mermaid founder SJ Porreca reflected on building a swimwear company centered on confidence and community. The feature follows our journey from the brand's unlikely naming story to matching swimwear, Miss USA designs, and an ambitious Miami Swim Week presentation. Along the way, SJ shares the difficult choices, personal moments, and unexpected challenges behind our growth. Discover the stories beyond the finished designs.

Fashion Mannuscript featured Salty Mermaid's successful partnership as the official swimwear provider for Miss USA 2025. The article highlights our exclusive designs created for contestants, the remarkable one-week production turnaround, and the brand's commitment to confidence and individuality. With insights from Miss USA leadership and founder Sarah Jon Porreca, discover the story behind one of Salty Mermaid's most significant fashion partnerships.

Salty Mermaid partnered with Maxim Cover Girl to launch an exclusive modeling competition offering a $30,000 grand prize and a campaign-leading role with our swimwear brand. Maxim's feature details the competition process, including public voting, elimination rounds, and a Los Angeles photoshoot for six finalists. The article also introduces Salty Mermaid's approach to fashion, sustainability, and women's empowerment. Explore the competition designed to discover our next campaign model.

The Wall Street Journal featured Salty Mermaid in its coverage of charitable giving during Breast Cancer Awareness Month 2025, highlighting our pledge to donate 100% of proceeds from select swimwear purchases to a fund benefiting Moffitt Cancer Center. The article examines growing consumer expectations around transparency, charitable contributions, and brand accountability. Discover how Salty Mermaid's initiative fits into the broader conversation about meaningful giving in fashion.

Salty Mermaid was recognized in WWD's Breast Cancer Awareness Month 2025 roundup for its charitable swimwear initiative supporting the Shula Fund and Moffitt Cancer Center. The publication highlights the brand's pledge to donate 100% of proceeds from select styles during October, joining other fashion labels committed to meaningful causes. From special collections to charitable partnerships, explore how the fashion industry is helping advance breast cancer awareness and research.

Fashionista included Salty Mermaid in its Brand Bio series dedicated to independent fashion and beauty labels. The profile examines our Florida roots, founder Sarah Jon Porreca-Swenson's vision, and our approach to contemporary swimwear through signature prints, versatile fits, and limited production. It also highlights our efforts to reduce textile waste by repurposing leftover fabrics. The complete feature offers a deeper perspective on the brand behind the designs.

Courant Miami featured Salty Mermaid founder Sarah Jon Porreca-Swenson in its Season of Style issue, highlighting our PARAISO Miami Swim Week 2025 runway debut and Mob Wife Collection. The article explores SJ's vision of celebrating women's confidence, individuality, and the inspiration behind our designs. Discover the story behind our runway milestone in Courant Miami's Volume 6, pages 56–57.

Resident Magazine documented Salty Mermaid's Miami Swim Week 2025 runway debut, exploring the creative direction behind our Mob Wife, Tulum, and Under the Sea collections. The feature highlights handcrafted prints, gold embellishments, flowing fabrics, and crochet detailing while examining our emphasis on limited-edition production and responsible design. From dramatic opening looks to an ocean-inspired finale, discover how our runway presentation unfolded.