In the article “The 12 Biggest Fashion and Beauty Trends From Miami Swim Week 2025” on Byrdie, the brand Salty Mermaid is spotlighted for contributing to key swim‑and‑resortwear trends like old‑money elegance, swim skirts, and cut‑out silhouettes. Byrdie notes Salty Mermaid’s styling with retro head‑scarves and oversized sunglasses, along with starfish hair accessories, embodying the keywords luxury swimwear, vacation vibes, and coastal chic. The piece positions the brand as a standout at the event, blending high society glamour with summer‑ready looks that fit right into the evolving swimwear landscape.

In the article titled “Miami Swim Week 2025: The 8 Hottest Trends We Spotted” from ELLE, the fashion team covers the major swim‑and‑resort‑wear themes emerging from Paraiso Miami Swim Week 2025 — from mermaid motifs and shell embellishments under the “Under the Sea” trend to bold stripes, 2000s nostalgia, rich burgundy hues, classic black swimwear, swim shorts and skirts, monokinis, and fresh pastel colour blocks. ELLE

Meanwhile, Salty Mermaid continues to gain recognition in magazines and style round‑ups, building strong media credibility with features and brand mentions across swimwear and lifestyle publications.

In the article “Miami Swim Week Trends, From Swim Skirts To Crochet‑Everything” from Refinery29, the author covers the standout looks seen at Paraiso Miami Swim Week 2025—including coral‑reef “Under‑The‑Sea” motifs with shell appliqués, retro swim skirts and shorts, pool‑to‑dinner cardigans, fiery red swimwear, cleverly placed thong straps, rich crochet cover‑ups, and bold cut‑out one‑pieces. Refinery29
Notably, the piece highlights Salty Mermaid as one of the brands embracing the shell‑and‑palm‑patch trend and full‑crochet bikini sets—giving the swimwear label further magazine and trend‑report visibility. Refinery29

In the Resident article “PARAISO Miami Swim Week 2025: The Must‑See Shows Making Waves in Miami”, the author profiles major swimwear labels at the 2025 event—highlighting how PARAISO continues to shape luxury resort swimwear trends, runway shows and sustainable design ethos. Established brands like Luli Fama and SHAN feature prominently, but the piece draws special attention to Salty Mermaid’s runway debut. The brand’s “Mob Wife” collection channels bold textures, gold beading and wet‑look swimwear, while a follow‑up “Under the Sea” capsule offers soft crochet, seashell‑inspired textures and eco‑conscious fabric. The coverage underscores Salty Mermaid’s growing presence in swimwear media, trades, magazines and trend‑features—anchoring keywords like Salty Mermaid magazine feature, swim brand press, sustainable swimwear, and trend‑report swim week.

VINTAGE GLAMOUR MEETS MODERN INDULGENCE AT THE GOODTIME HOTEL, WHERE GUESTS CAN IMMERSE THEMSELVES IN THE SOPHISTICATED FUN AND WHIMSICAL ELEGANCE OF SOUTH BEACH.

The article profiles Salty Mermaid and its founder Sarah Jon Porreca‑Swenson, highlighting the brand’s mission of empowerment, inclusivity and sustainable swimwear. It explains how Salty Mermaid was built around the idea of making “all women feel powerful,” regardless of shape or size. The piece emphasizes the brand’s signature print-driven design process, where each collection begins with a feeling and evolves into a pattern crafted to complement women’s bodies. Mann Manuscript praises Salty Mermaid’s commitment to small-batch production and responsible fabric use, noting the brand uses recycled fabrics and limits-edition runs to reduce waste. The article also spotlights key pieces like the best-selling one-piece (the “Kara Mesh Me”) and matching his-and-hers swim sets, reinforcing the brand’s inclusive vision. It underlines that Salty Mermaid is women-owned and driven by community energy—fostering a supportive environment for customers to feel confident. The narrative stresses that beyond aesthetic, swimwear in this brand stands for confidence, self-expression, and modern versatility. Overall, Mann Manuscript presents Salty Mermaid as a standout label in the resort and swimwear space—bold, stylish, body-positive and eco-aware.