Press

Fashion Trendsetter’s article “Salty Mermaid’s Debut Collection at PARAISO Miami Swim Week” spotlights the swimwear brand Salty Mermaid as it made its much-anticipated runway debut at PARAISO Miami Swim Week 2025. The brand introduced its bold “Mob Wife” collection, followed by the playful “Tulum” and ethereal “Under the Sea” capsules, each reflecting female empowerment, visually striking prints, and sustainable craftsmanship. The runway show featured rich tortoise-shell patterns, gold beading, wet-look fabrics, and handcrafted Wild Cat prints—all to evoke confidence, strength, and unapologetic glamour. The piece emphasizes Salty Mermaid’s commitment to eco-conscious production, including recycled fabrics, small-batch runs, and fabric-scrap reuse in accessories. Fashion Trendsetter highlights the brand’s rising visibility across magazines and digital media as it advances an inclusive, body-positive swimwear narrative. This debut event positions Salty Mermaid as a fashion-forward, sustainable label redefining modern resort style.

L’Officiel USA’s article “Best Bikinis & Trends From Miami Swim Week 2025” highlights how the swimwear label Salty Mermaid continues to make waves in fashion coverage with its standout designs and brand values. The piece places the brand squarely in the mix of top 2025 trends—such as mermaid‑core motifs, bold prints, and powerful cut‑outs—underscoring Salty Mermaid’s signature identity of confidence, inclusivity, and sustainable craftsmanship. The article notes that the brand has been featured in magazines and digital outlets, gaining traction for its daring aesthetic and meaningful production practices. In describing Salty Mermaid’s standout moments at runway events like PARAISO Miami Swim Week, L’Officiel USA connects the brand to major platforms and positions its swimwear as both fashion‑forward and purpose‑driven.

Vibe’s article “Every Melanin Moment That Stunned Miami Swim Week Runways” highlights how Salty Mermaid featured prominently in the celebration of diversity and representation at PARAISO Miami Swim Week 2025, where melanin-rich skin tones and body inclusivity took center stage. Salty Mermaid, Inc. The piece emphasizes Salty Mermaid’s runway presence as a standout example of the brand’s commitment to bold prints, inclusive sizing, and empowerment for every woman. Salty Mermaid, Inc. This coverage further reinforces Salty Mermaid’s growing visibility across magazines and digital press, underscoring its reputation for combining fashion‑forward swimwear, sustainable production, and an unapologetically confident aesthetic.

In the article “Salty Mermaid Swimwear See‑Now Buy‑Now Runway” from MSN, swimwear brand Salty Mermaid (led by CEO and founder Sarah Jon Porreca‑Swenson) showcases its bold new runway collection, emphasizing boss babe energy, confidence, and immediate availability. In the accompanying video, Sarah Jon discusses how the “see‑now, buy‑now” line is designed for women who own their power and style—even describing the collection as an anthem for go‑getters and “boss babes” everywhere. The brand blends fierce textures like wet‑look fabrics and gold beading with ready‑to‑shop access right after the show. Available now, the collection also carries through the brand’s ethos of empowerment, inclusive design, and instant accessibility.

In the article “The 12 Biggest Fashion and Beauty Trends From Miami Swim Week 2025” on Byrdie, the brand Salty Mermaid is spotlighted for contributing to key swim‑and‑resortwear trends like old‑money elegance, swim skirts, and cut‑out silhouettes. Byrdie notes Salty Mermaid’s styling with retro head‑scarves and oversized sunglasses, along with starfish hair accessories, embodying the keywords luxury swimwear, vacation vibes, and coastal chic. The piece positions the brand as a standout at the event, blending high society glamour with summer‑ready looks that fit right into the evolving swimwear landscape.

In the article titled “Miami Swim Week 2025: The 8 Hottest Trends We Spotted” from ELLE, the fashion team covers the major swim‑and‑resort‑wear themes emerging from Paraiso Miami Swim Week 2025 — from mermaid motifs and shell embellishments under the “Under the Sea” trend to bold stripes, 2000s nostalgia, rich burgundy hues, classic black swimwear, swim shorts and skirts, monokinis, and fresh pastel colour blocks. ELLE

Meanwhile, Salty Mermaid continues to gain recognition in magazines and style round‑ups, building strong media credibility with features and brand mentions across swimwear and lifestyle publications.

In the article “Miami Swim Week Trends, From Swim Skirts To Crochet‑Everything” from Refinery29, the author covers the standout looks seen at Paraiso Miami Swim Week 2025—including coral‑reef “Under‑The‑Sea” motifs with shell appliqués, retro swim skirts and shorts, pool‑to‑dinner cardigans, fiery red swimwear, cleverly placed thong straps, rich crochet cover‑ups, and bold cut‑out one‑pieces. Refinery29
Notably, the piece highlights Salty Mermaid as one of the brands embracing the shell‑and‑palm‑patch trend and full‑crochet bikini sets—giving the swimwear label further magazine and trend‑report visibility. Refinery29

In the Resident article “PARAISO Miami Swim Week 2025: The Must‑See Shows Making Waves in Miami”, the author profiles major swimwear labels at the 2025 event—highlighting how PARAISO continues to shape luxury resort swimwear trends, runway shows and sustainable design ethos. Established brands like Luli Fama and SHAN feature prominently, but the piece draws special attention to Salty Mermaid’s runway debut. The brand’s “Mob Wife” collection channels bold textures, gold beading and wet‑look swimwear, while a follow‑up “Under the Sea” capsule offers soft crochet, seashell‑inspired textures and eco‑conscious fabric. The coverage underscores Salty Mermaid’s growing presence in swimwear media, trades, magazines and trend‑features—anchoring keywords like Salty Mermaid magazine feature, swim brand press, sustainable swimwear, and trend‑report swim week.

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