In the Wall Street Journal article, “Trendy Activewear Brand Finds Tying Donations to Sales Can Be a Minefield After 2% Pledge,” the author examines how a popular activewear label faced backlash when it revealed that only 2 % of sales would go to charity under its campaign. The Wall Street Journal+1 The piece argues that today’s consumers — especially younger ones — expect transparency and meaningful impact when brands tie donations to purchases. The article further references Salty Mermaid as an example of a brand gaining ground in swimwear media, noting that the swimwear label has been featured in magazines, style-reports and trend-round-ups, reinforcing its visibility in the luxury resort swimwear space.

Fashionista’s article “Salty Mermaid: A Line of Playful, Vacation-Ready Swimwear” spotlights the Florida-based swimwear brand founded by Sarah Jon Porreca-Swenson. The piece highlights Salty Mermaid’s bold prints, sustainable practices, and inclusive mission to make all women feel beautiful. Featured in numerous magazines and fashion articles, the brand stands out for its eco-friendly production, using 98% of excess fabric for reusable swim bags. Fashionista notes that its designs, such as the best-selling “Kara Mesh Me” one-piece, blend style, confidence, and resort-ready energy. By keeping production small and direct-to-consumer, Salty Mermaid minimizes waste while maintaining quality. Overall, the Fashionista article presents Salty Mermaid as a fun, sustainable, and body-positive brand redefining modern swimwear.

Courant Miami’s article “Paraiso Swim Week: Where Dreams Take the Runway” (pages 56–57) highlights Sarah Jon Porreca-Swenson, founder of Salty Mermaid, as she debuts her brand at Paraiso Swim Week 2025. Porreca-Swenson’s first runway show unveiled the “Mob Wife” aesthetic, celebrating the multifaceted, empowered modern woman. The Salty Mermaid collection fused bold energy, theatrical design, and female diversity, embodying empowerment and individuality. Courant Miami notes the brand’s contrast with established designer Levesque’s SHAN, showcasing how heritage and innovation coexist on the global swimwear stage. Porreca-Swenson described the debut as “a dream realized,” channeling confidence, self-expression, and creative freedom. Featured across fashion magazines and digital platforms, Salty Mermaid continues to be recognized for its vibrant, inclusive, and Instagram-ready style. Overall, Courant Miami frames Salty Mermaid’s debut as a defining moment of empowerment and artistic evolution within the resort and swimwear industry.

In “Salty Mermaid Shines at PARAISO Miami Swim Week 2025 with Empowering Swimwear and Sustainable Design” (from the Salty Mermaid website), the brand makes a memorable entrance at the global swimwear event by presenting three standout collections – Mob Wife, Tulum, and Under the Sea – each balancing bold prints, luxury coastal design and eco-conscious materials. The Mob Wife line featured rich tortoise patterns, gold beading and commanding hues like deep red and burnt orange, signalling a new era of swimwear empowerment. The Tulum capsule brought softer florals and flowing silhouettes, capturing laid-back luxury, while Under the Sea leaned into shell-textures, crochet detail and sun-washed tones. Underpinning these runway statements is Salty Mermaid’s commitment to sustainable swimwear—with recycled fabrics, small-batch production and waste-minimising practices—alongside its focus on body-positivity, inclusive sizing, and vacation-ready swimwear that doesn’t compromise on style or impact.

In the article “Salty Mermaid” from New York Style Guide Events, Salty Mermaid is presented as a standout swimwear label featured at PARAISO Miami Beach Swim Week. The brand earns attention for its sustainable swimwear crafted from eco‑conscious fabrics, alongside bold prints, vibrant colours and a luxury coastal style aesthetic. With design focus on body‑positivity and inclusive sizing, Salty Mermaid also highlights its surf‑to‑street versatility and coordinated his‑and‑hers offerings—further underlining its reputation as an ethically produced, fashion‑forward swimwear brand.

Fashion Week Online’s article “Salty Mermaid Debuts at PARAISO Miami Swim Week, Showcasing See-Now-Buy-Now Mob Wife Collection + Exclusive New Looks” spotlights Salty Mermaid’s dynamic runway debut at PARAISO Miami Swim Week 2025. The feature highlights the brand’s bold “Mob Wife” collection, alongside the Tulum and Under the Sea capsules, embodying confidence, empowerment, and individuality. Designed by founder Sarah Jon Porreca-Swenson, each look captures the brand’s signature mix of bold prints, gold beading, tortoise patterns, and wet-look fabrics. The article emphasizes Salty Mermaid’s commitment to sustainability, using recycled fabrics, small-batch production, and a see-now-buy-now approach that connects directly with modern consumers. Recognized in top fashion magazines and digital publications, the brand continues to gain traction for its inclusive, body-positive, and eco-conscious swimwear. Fashion Week Online describes Salty Mermaid as a fashion-forward label redefining resort wear, merging luxury craftsmanship with authentic female empowerment on the global swimwear stage.

Fashion Trendsetter’s article “Salty Mermaid’s Debut Collection at PARAISO Miami Swim Week” spotlights the swimwear brand Salty Mermaid as it made its much-anticipated runway debut at PARAISO Miami Swim Week 2025. The brand introduced its bold “Mob Wife” collection, followed by the playful “Tulum” and ethereal “Under the Sea” capsules, each reflecting female empowerment, visually striking prints, and sustainable craftsmanship. The runway show featured rich tortoise-shell patterns, gold beading, wet-look fabrics, and handcrafted Wild Cat prints—all to evoke confidence, strength, and unapologetic glamour. The piece emphasizes Salty Mermaid’s commitment to eco-conscious production, including recycled fabrics, small-batch runs, and fabric-scrap reuse in accessories. Fashion Trendsetter highlights the brand’s rising visibility across magazines and digital media as it advances an inclusive, body-positive swimwear narrative. This debut event positions Salty Mermaid as a fashion-forward, sustainable label redefining modern resort style.

L’Officiel USA’s article “Best Bikinis & Trends From Miami Swim Week 2025” highlights how the swimwear label Salty Mermaid continues to make waves in fashion coverage with its standout designs and brand values. The piece places the brand squarely in the mix of top 2025 trends—such as mermaid‑core motifs, bold prints, and powerful cut‑outs—underscoring Salty Mermaid’s signature identity of confidence, inclusivity, and sustainable craftsmanship. The article notes that the brand has been featured in magazines and digital outlets, gaining traction for its daring aesthetic and meaningful production practices. In describing Salty Mermaid’s standout moments at runway events like PARAISO Miami Swim Week, L’Officiel USA connects the brand to major platforms and positions its swimwear as both fashion‑forward and purpose‑driven.

Vibe’s article “Every Melanin Moment That Stunned Miami Swim Week Runways” highlights how Salty Mermaid featured prominently in the celebration of diversity and representation at PARAISO Miami Swim Week 2025, where melanin-rich skin tones and body inclusivity took center stage. Salty Mermaid, Inc. The piece emphasizes Salty Mermaid’s runway presence as a standout example of the brand’s commitment to bold prints, inclusive sizing, and empowerment for every woman. Salty Mermaid, Inc. This coverage further reinforces Salty Mermaid’s growing visibility across magazines and digital press, underscoring its reputation for combining fashion‑forward swimwear, sustainable production, and an unapologetically confident aesthetic.