2025 Swimwear: Bold, Bright, And Becoming

As we head into 2025 swim season, beach babes and poolside loungers alike are in for a treat! This year’s  swimwear trends are all about making a jaw-dropping statement - whether that means rocking  bright prints,  shimmering mermaid-inspired bikinis, or  sophisticated one-pieces. At Salty Mermaid, we’re bringing you the hottest styles from thong bikinis to  his and hers matching swim so you and your crew can hit the sand in style. Let’s dive into the loudest trends making waves this season!

Mermaidcore Is Still Making A Splash 

The mermaid aesthetic isn’t going anywhere, and we’re here for it. Think shell-inspired bikinis,  iridescent fabrics, and  oceanic hues. Whether you prefer a bikini with  gold hardware for a luxe touch or delicate shells on bikinis to embrace your inner sea goddess, this trend is all about channeling your inner siren or mer-goddess energy.

Bold & Bright Prints 

Neutrals? Not this season! 2025 is all about  bright prints that turn heads on a swivel - think  tropical florals,  vibrant tie-dyes, and playful  geometric patterns. Whether you're rocking a  tie-side bottom or a  high-waisted fit, these statement-making designs will ensure all eyes are on you.

Moderate Coverage Meets Maximum Style

For those who love a balance between sexy and supportive, moderate coverage swimwear is trending. Flattering cuts that provide just the right amount of coverage without sacrificing style are a must for beach days and beyond. Whether it’s a sleek  one-piece or a  sporty bikini, this trend is perfect for those who love to move without worrying about wardrobe malfunctions.

Thong Bikinis Are A Summer Staple 

For the boldest beachgoers, thong bikinis continue to be a go-to. Minimalist yet daring, this cut is perfect for tanning and showing off your best assets. Pair it with a bikini accented with  gold hardware or  tie-side bottoms for a chic, sultry vibe.

Pastels And Jewel Tones Reign Supreme 

Color trends are taking two different directions this year: soft, dreamy pastel colors like  blush pink and  seafoam green are making a splash, while rich jewel tones like  emerald, sapphire, and deep ruby are bringing the drama. Whether you prefer a delicate or daring aesthetic, there’s a perfect shade in the color palette for you.

Colorblocking For A Daring Statement

If you love a modern, sporty vibe, the color blocking trend will be the move for you. This season, expect to see swimsuits with  striking contrast panels and  edgy combinations that flatter and define your silhouette. Whether it’s a mix of pastel colors or high-contrast jewel tones, this trend is all things fun, lively, and playful.

His And Hers Matching Swimwear 

Matching swimwear is having a major moment! Whether you’re diving straight into identical prints and materials or just coordinating colors, this trend is a delightful way to twin with your significant other while leaving a lasting impression.

2025 encompasses self-expression, confidence, and releasing inhibitions. Whether you’re a moderate coverage kind of girl or all about cheeky thong bikinis, it’s time to refresh your swimwear wardrobe and get ready to hit the beach in style!