Search our shop

This section doesn’t currently include any content. Add content to this section using the sidebar.

This section doesn’t currently include any content. Add content to this section using the sidebar.

This section doesn’t currently include any content. Add content to this section using the sidebar.

This section doesn’t currently include any content. Add content to this section using the sidebar.

FREE & EASY EXCHANGES

FREE & EASY EXCHANGES

This section doesn’t currently include any content. Add content to this section using the sidebar.

Slaty Mermaid Favorites!

Quay Sunglasses

FREE & EASY RETURNS

The Bikini Color Code: Flatter Your Skin Tone, Own The Shoreline

There’s nothing like slipping into the perfect bikini but here’s a secret: color is just as important as cut. Sure, you’ve found your dream silhouette (hello, high-waisted bikinis and triangle tops!) But choosing the right color for your skin tone? That’s the game-changer.

Whether you're a sun-kissed goddess, a porcelain mermaid, or somewhere beautifully in between - the right bikini color can make your skin glow, your eyes pop, and your whole vibeshine like the summer sun.

Let’s dive into the swimwear color guide you didn’t know you needed and explore how to pick the most flattering hues based on your unique tone and undertone. 

Fair Skin Beauties: Turn Up The Heat

If you have porcelain or ivory skin with cool or neutral undertones, go for warm, rich colors that bring out the warmth in your complexion. Think:

Avoid colors too close to your skin tone (like beige or pale yellow) - they’ll wash you out faster than a wave on a windy day. Instead, contrast is your best friend.

Try underwire bikini tops, retro one-pieces, or ruffled bandeau swimsuits in deep, saturated hues. These shapes paired with power colors give vintage glamwith a modern edge.

Medium & Olive Skin: You’re The Color Chameleon

Olive-toned and medium skin tones can pull off a rainbow of hues - lucky you! You glow in:

This skin tone looks fab in both warm and cool shades, making it ideal for playing with color block swimwear, wrap bikini tops, and plunging v-neck swimsuits.

Add leopard print swimwear or bold tropical patterns to your beachwear drawer - prints like these highlight your natural radiance and keep your look on-trend.

Deep & Dark Skin: The Bolder, The Better

Melanin-rich skin tones are made for bold, bright, and neon swimwear. Trust us, nothing pops like:

These high contrast colors enhance your glow and create show-stopping moments from the beach to the pool party.

Opt for cutout swimsuits, string bikini styles, and high-leg bikinis in these shades. Also, embrace statement swimwear like bling-trimmed bikinis or sequin swimwear - your skin tone can carry it with ease.

Quick Tips For Every Skin Tone

From Style To Shade: Swimwear That Works For You

Once you've nailed your most flattering bikini color, it’s time to match it with the perfect silhouette. Fromhigh-rise bikini bottoms tostrapless bandeau tops,one-shoulder swimsuits, andcheeky cuts - the color and style combo is where the magic really happens.

Oh, and let’s not forget fabric.Textured bikinis,ribbed fabrics, andshimmery finishes can all impact how a color reads against your skin. Shine bright or keep it matte - it’s your world, mermaid.

At the end of the day, the most flattering color is the one that makes you feel confident, radiant, and ready to conquer the cabana. So whether you're intoclassic black swimwear,pastel bikini sets, orneon statement pieces - own it!

x

x
x