WWD: Brands and Retailers Supporting Breast Cancer Awareness Month 2025 With Special Collections, Charity and More Initiatives
Brands and Retailers Supporting Breast Cancer Awareness Month 2025 With Special Collections, Charity and More Initiatives
Fashion industry partnerships with cancer charities are offering themed merchandise and donations throughout the month.
(L-R): APL sneakers and FIGS outfits. Courtesy
In 2025, the fashion industry continues to support Breast Cancer Awareness Month through pink-themed collaborations, unique collections and focused charity initiatives. Held annually since October 1985, this campaign, initiated by the American Cancer Society, aims to fund breast cancer research, cures, treatment and prevention. Fashion industry partnerships are increasingly integral, offering themed merchandise. These initiatives help raise awareness and raise funds to combat the disease. According to the breastcancer.org, in 2025, an estimated 316,950 people will be diagnosed with breast cancer in the U.S.
Below, here are some companies this year supporting Breast Cancer Awareness Month. Check back for regular updates.
In 2025, the fashion industry continues to support Breast Cancer Awareness Month through pink-themed collaborations, unique collections and focused charity initiatives. Held annually since October 1985, this campaign, initiated by the American Cancer Society, aims to fund breast cancer research, cures, treatment and prevention. Fashion industry partnerships are increasingly integral, offering themed merchandise. These initiatives help raise awareness and raise funds to combat the disease. According to the breastcancer.org, in 2025, an estimated 316,950 people will be diagnosed with breast cancer in the U.S.
Below, here are some companies this year supporting Breast Cancer Awareness Month. Check back for regular updates.
In 2025, the fashion industry continues to support Breast Cancer Awareness Month through pink-themed collaborations, unique collections and focused charity initiatives. Held annually since October 1985, this campaign, initiated by the American Cancer Society, aims to fund breast cancer research, cures, treatment and prevention. Fashion industry partnerships are increasingly integral, offering themed merchandise. These initiatives help raise awareness and raise funds to combat the disease. According to the breastcancer.org, in 2025, an estimated 316,950 people will be diagnosed with breast cancer in the U.S.
Below, here are some companies this year supporting Breast Cancer Awareness Month. Check back for regular updates.
Salty Mermaid
Salty Mermaid marks Breast Cancer Awareness Month by donating 100% of proceeds from select swimwear sales this October to the Shula Fund, benefiting Moffitt Cancer Center, Florida’s top cancer hospital. Known for its bold designs and commitment to empowering women, the brand combines fashion with purpose. The collection is available at saltymermaid.com.
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