Ocean Conservation

How It Works

01

SHOP

Spend $100 or more on select items.

02

DONATE

Salty Mermaid donates $25 for every $100 spent on eligible items.

03

CORAL COLONIES

ORAI installs artificial reef structures and outplants coral fragments to help rebuild healthy coral colonies.

04

EXPERIENCE OUR MERMAID REEF

Visit our Mermaid Reef Rehabilitation site by diving or snorkeling at 26°45.341’, 80°01.550’ in West Palm Beach and experience the beauty of reef restoration firsthand.

A Collection Chosen For A Reason

This collection brings together hand-picked swimwear, apparel and accessories to make supporting the initiative feel easy and personal. This collection gives you the freedom to choose a bold new swimsuit, a versatile piece of apparel or an accessory that fits naturally into your wardrobe.

Find the perfect pieces that feel most like you while supporting our conservation efforts.

SHOP THE CAUSE

Saltwater Petals

A Swimwear Collection That Gives Back

This swimsuit print was thoughtfully chosen because it embodies everything Mermaids Making Waves stands for.

The ocean inspires everything we create, and Saltwater Petals was the natural choice for this collection. Its vibrant florals, flowing organic shapes, and rich coastal palette capture the beauty, movement, and biodiversity found beneath the surface, celebrating the colorful ecosystems that make coral reefs so extraordinary. Every detail was designed to reflect the wonder of our oceans and the places that continue to inspire us every day.

Apparel With Purpose

Everyday Layers Inspired by Life Near the Water

We thoughtfully selected hoodies, loungewear, tees and tanks from across Salty Mermaid that feels connected to the coast in more ways than one. These pieces bring together ocean-inspired graphics, some of our best-selling prints and apparel made for beach mornings, travel days, sunset walks and everything in between.

The collection also includes styles designed with solar protection, giving you added coverage while you enjoy more time outside. From comfortable layers to lightweight everyday staples, each piece was chosen to offer a different way to wear the Salty Mermaid lifestyle while supporting the initiative.

Big Impacts Start Small

Everyday Beach Essentials Chosen With Purpose

We selected some of our favorite everyday beach essentials to make supporting feel easy, useful and fun. From swim bags and reusable tumblers to sun hats and playful Save the Ocean bracelets, each accessory was chosen to fit naturally into days spent by the water.

These pieces may be small, but they can become part of the moments that matter most—packing for the beach, staying refreshed in the sun or adding a meaningful finishing touch to your coastal look. Together, they offer simple ways to shop the collection while still being connected to something bigger.

A small beach essential. A bigger part of the cause.

Our Commitment

Our partnership with Ocean Rescue Alliance is another way we're giving back to the ocean that gives us so much. While coral reefs may lie beneath the surface, their impact reaches us all. They provide vital habitat for marine life, help protect our coastlines, and preserve the beauty and health of our oceans. By supporting coral reef restoration today, we're investing in protecting marine ecosystems, stronger shorelines, and a healthier future for generations to come.

Officially Making Waves

Proof That Our Purpose Goes Beyond the Shore

Our Certificate of Coral Adoption represents one more way the Salty Mermaid community is helping making meaningful impact. We’re proud to show the commitment behind the collection and the real-world impact of choosing to shop with intention.

Want to take a bigger step of your own?

LEARN ABOUT ORAI

Big Impacts Start With Small Waves

Organizations we’ve supported from sustainability efforts to charitable giving

Mermaids Making Waves