FASHIONISTA: Salty Mermaid: A Line of Playful, Vacation-Ready Swimwear
Salty Mermaid: A Line of Playful, Vacation-Ready Swimwear
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Salty Mermaid
Headquarters: Florida
E-commerce: saltymermaid.com
Social Media: Instagram
What: A swimwear line with playful, vacation-ready designs, bold prints and signature matching "his and hers" sets.
Price Range: $60 - $40
Founder: Sarah Jon Porreca-Swenson
Photo: Courtesy of Salty Mermaid
Origin Story: Salty Mermaid was founded in 2018 with a mission to make all women feel beautiful. From there, the Kara Mesh Me One Piece was born. To this day, it remains the brand's top best seller.
Each Salty Mermaid creation starts with a feeling, which we then transform into a unique print. From that print, we carefully craft a pattern that complements women's bodies, resulting in a harmonious blend of style and strength.
Salty Mermaid also ensures that at least 98% of its excess fabric is used to make swim bags to ship the suits in, instead of using poly bags. Being direct to consumers allows the brand to produce small quantities, reducing waste and limiting any negative impact on the environment.
Hero Products: Salty Banded One Piece Swimsuit ($90), Banded Bikini Top ($50), Banded Bikini Bottom ($50)
PR Representation: John James PR
How to get in touch: mermaids@saltymermaid.com (business inquiries)
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