Let’s face it - summer isn’t the season for playing it safe. It’s for adventure. For barefoot mornings and sun-drenched afternoons. For color. And this year, swimwear is following suit. Bold, tropical prints are everywhere and they’re making one thing clear: neutral is taking a back seat.

From lush jungle florals to saturated island hues, the tropics are trending in a big way…and we’re not mad about it.

Miami was sizzling…and it wasn’t just the heat. At Swim Week 2025, Salty Mermaid rose like a tidal wave - commanding the runway with siren-level allure and channeling every end of the swimwear spectrum from golden age mob wife drama to tropical bloom fantasy and sun-washed ivory elegance. The crowd? Hypnotized. The looks? Iconic.

There’s nothing like slipping into the perfect bikini but here’s a secret: color is just as important as cut. Sure, you’ve found your dream silhouette (hello, high-waisted bikinis and triangle tops!) But choosing the right color for your skin tone? That’s the game-changer.

This just in: the beach has become a runway for the past and we’re absolutely here for it. From pin-up inspired swimwear to leopard print bikinis that channel pure 90s sass, the retro revival is making waves in 2025. If you’ve ever wanted to time travel in a bikini, now’s your chance. The future of swimwear? It’s got one foot in the past and the other in the sand.

Let’s dive into the swimwear trend evolution that's bringing back the glam and the groove of vintage style - all with a modern, Salty twist.

When a ranch girl swaps her denim cutoff shorts for bikinis, you know something bold is about to happen. We sat down with our glam-meets-grit collaborator, Holly Stocks, to talk about all things fringe and seaside sass in her swimwear collection with Salty Mermaid. Inspired by her roots in the rodeo and her love of sun-soaked days, Holly’s designs are where wild west attitude meets wave-chasing style. So trust us, you're going to want every piece.

Grab your sunnies and a spicy margarita — we’re diving in!

Let’s set the scene: You're sun-kissed, salty-haired, and feeling fabulous in your bikini - but now the beach day is fading into golden hour, and the only thing between you and that rooftop cocktail is a quick outfit switch. Or is it?

Enter beach to bar fashion: a genius approach to effortless vacation fashion that turns your swimwear into a 24/7 style statement. Whether you're jet-setting to a luxe resort or vibing at a beach club with your crew, here’s how to rock your bikini from sunshine to starlight.

At Salty Mermaid, we don’t just make bikinis - we create bold, feel-good swimwear with a mission as strong as the tide. Our love for the ocean runs deeper than our designs, which is why we’re riding the wave of eco-conscious fashion with every stitch, seam, and surf-inspired style.

Some women were made for the saddle.
Some were made for the sea.
And some?
They were made for both.

Introducing the swimwear collection that doesn't just walk the line between rugged and radiant - it kicks it up in a dust cloud of glitter and grit. A woman-owned swimwear brand that marries bold bikini styles with western-inspired bikinis stitched with soul, shaped by strength, and designed to make you feel like the main character in your own desert daydream.

Who says you can’t ride into the sunset wearing SPF and a triangle top?

Cue the steel guitar and the salty breeze - this summer, we’re not choosing between the ranch and the beach. We’re doing both. Welcome to the era of bikinis with boots, where western swimwear styling is rewriting the rules of summer fashion. It’s the rootin’-tootin’ remix of influencer swim style, with a little country glam bikini cut, a dash of dust, and a whole lot of attitude.

This is beach to barn fashion, y’all—and it’s turning sand dunes into runways and cowboy hats into pool float accessories.