This just in: the beach has become a runway for the past and we’re absolutely here for it. From pin-up inspired swimwear to leopard print bikinis that channel pure 90s sass, the retro revival is making waves in 2025. If you’ve ever wanted to time travel in a bikini, now’s your chance. The future of swimwear? It’s got one foot in the past and the other in the sand.

Let’s dive into the swimwear trend evolution that's bringing back the glam and the groove of vintage style - all with a modern, Salty twist.

When a ranch girl swaps her denim cutoff shorts for bikinis, you know something bold is about to happen. We sat down with our glam-meets-grit collaborator, Holly Stocks, to talk about all things fringe and seaside sass in her swimwear collection with Salty Mermaid. Inspired by her roots in the rodeo and her love of sun-soaked days, Holly’s designs are where wild west attitude meets wave-chasing style. So trust us, you're going to want every piece.

Grab your sunnies and a spicy margarita — we’re diving in!

Let’s set the scene: You're sun-kissed, salty-haired, and feeling fabulous in your bikini - but now the beach day is fading into golden hour, and the only thing between you and that rooftop cocktail is a quick outfit switch. Or is it?

Enter beach to bar fashion: a genius approach to effortless vacation fashion that turns your swimwear into a 24/7 style statement. Whether you're jet-setting to a luxe resort or vibing at a beach club with your crew, here’s how to rock your bikini from sunshine to starlight.

At Salty Mermaid, we don’t just make bikinis - we create bold, feel-good swimwear with a mission as strong as the tide. Our love for the ocean runs deeper than our designs, which is why we’re riding the wave of eco-conscious fashion with every stitch, seam, and surf-inspired style.

Some women were made for the saddle.
Some were made for the sea.
And some?
They were made for both.

Introducing the swimwear collection that doesn't just walk the line between rugged and radiant - it kicks it up in a dust cloud of glitter and grit. A woman-owned swimwear brand that marries bold bikini styles with western-inspired bikinis stitched with soul, shaped by strength, and designed to make you feel like the main character in your own desert daydream.

Who says you can’t ride into the sunset wearing SPF and a triangle top?

Cue the steel guitar and the salty breeze - this summer, we’re not choosing between the ranch and the beach. We’re doing both. Welcome to the era of bikinis with boots, where western swimwear styling is rewriting the rules of summer fashion. It’s the rootin’-tootin’ remix of influencer swim style, with a little country glam bikini cut, a dash of dust, and a whole lot of attitude.

This is beach to barn fashion, y’all—and it’s turning sand dunes into runways and cowboy hats into pool float accessories.

Move over, olive drab - there’s a new camo print in town, and she’s dressed head-to-toe in power pink. The bold camo trend is getting a feminine twist, and we are so here for it. Whether you’re a lakeside legend or a rodeo queen in vacation mode, pink camo bikini season has officially arrived. Think country chic beachwear meets western glam swimwear, with a splash of sass and a whole lot of style.

Slip into something a little more slithery this summer, because snake print swimwear is hissing its way to the top of every beach babe’s wishlist and it’s not going anywhere. Once considered the wild child of patterns, this serpentine stunner is now being crowned as the ultimate neutral swimwear trend. That’s right: snake is the new black.

And honestly? We’re obsessed.

In the world of high-end fashion, two powerhouse aesthetics have carved out iconic status: the bold, unapologetically flashy mob wife and the effortlessly chic old money. While both whisper (or shout) luxury, their expressions of wealth couldn’t be more different especially when it comes to swimwear. Whether you’re drawn to animal prints and dripping gold or you swoon for crisp whites and delicate pearl accents, knowing where you land on this style spectrum can help you find the luxe swim look that feels made for you.